How to Fix 500 Internal Server Error in WordPress

Did you get the HTTP 500 internal server error on your WordPress site? Don’t panic; arm yourself with patience and follow this article. Server Error 500 is not specific to WordPress and can occur with any other website hosted on any web server.

There are several reasons why internal server error code 500 can occur. Its generic nature makes it difficult to fix because it won’t show the browser’s fundamental error.

To send the actual errors to the server browser on Windows, log into the web server and browse the WordPress site from the server itself.

To check for server errors on Linux, search the server log files for the exact cause of the WordPress HTTP 500 error code. We have analyzed all the possible causes of 500 server errors in WordPress and the possible troubleshooting steps:

HTTP 500 internal server error, cause 1: Corrupted .htaccess file

The first thing to do when you run into an internal server error 500 is to check that the .htaccess file is intact. In this case, we will first need to access the .htaccess file via FTP or via the cPanel file manager and rename it.

Here are the steps to rename the .htaccess file.

  1. After logging into cPanel, in the File section, select the File Manager icon.
  2. Check the Document Root box and select the domain name you want to access from the drop-down menu.
  3. Confirm that the Show your hidden files option is selected and click Go.
  4. File Manager will open a new tab. Place the .htaccess file in the list of all files.
  5. Right-click on the .htaccess file and rename it as .htaccess.old.

Create a new .htaccess file

  1. Log in to the WordPress dashboard.
  2. From the left navigation menu, click Settings> Permalinks.
  3. Click the Save Settings button and try reloading your website.
  4. If renaming the .htaccess file didn’t solve the problem, continue reading the post.

HTTP 500 Server Error, Cause 2: Out of memory

Server 500 internal server error can also occur if your WordPress website runs out of allocated memory.

A plugin could cause it with code errors or a theme that ran out of memory. Fix this problem means you will need to increase the memory limit used by WordPress.

To do this, open the wp-config.php file that you find in the main WordPress directory. Add the following line in wp-config.php and save the file.

define (‘WP_MEMORY_LIMIT’, ‘128M’);

If you continue to encounter error 500 even after this fix, you will need to extend the PHP memory limit in the php.ini file.

You can contact your hosting provider and ask them to increase the PHP memory limit. You can also refer to this article dedicated to this very topic.

Error 500, cause 3: corrupt WordPress plugin

PHP memory limit is increased did not solve the problem, it is likely that the 500 error is caused by one or more plugins installed on WordPress.

It is quite common for plugins to conflict for various reasons and cause server error 500 in WordPress.

In other cases, combinations of plugins and themes may not be compatible with each other and cause the 500 internal server errors.

There is no general way to detect which plugin is causing the problem, so you will need to disable them all at the same time.

If you don’t have access to the WordPress dashboard, to disable all plugins, please refer to the following steps:

Disable all plugins from cPanel

  1. Log in to cPanel, File section and go to File Manager.
  2. Select web Root (public_html / www) and click Go.
  3. Expand the public_html folder and go to the / wp-content / plugins folder.
  4. Right click on the / wp-content / plugins folder and rename it as plugins.old. This will disable all plugins at the same time.
  5. Now reactivate the plugins folder again renaming it plugins. This allows you to log in to the WordPress dashboard again.
  6. From the Dashboard, reactivate each plugin (one at a time) and refresh your site page to see if the internal server error 500 code is resolved.
  7. Deactivate all plugins via phpMyAdmin
  8. Log in to phpMyAdmin and locate the wp_options table, under the option_name column (field) find the row active_plugins
  9. Change the option_value field to a: 0: {}

This method allows you to determine which plugin is causing the problem and if it resolves server error 500 and WordPress.

Reload WordPress core files

If disabling the plugins did not resolve the internal server error 500, the only solution that remains is to reload the wp-admin and wp-includes folder from a new WordPress installation.

Go to https://wordpress.org, download the WordPress installation files and locate the wp-admin and wp-includes folders and replace them on the web server.

Don’t worry, this will not remove any of your data but will fix any problems in case of corrupt core files.

Contact the web host to check the server logs

In case no solution has solved the problem, you should contact your hosting provider. Web hosts can check the web server’s error logs and determine the exact cause of the 500 server error.

The cause of the HTTP 500 error could be a real server problem, and they could confirm it or try solutions such as changing file permissions or other.

Alternatively, you can migrate to a better host with servers optimized for running WordPress sites.

Conclusion

A 500 internal server error code in WordPress is generally not caused by actual server errors. Most of the time, it can be easily corrected using the methods described above. When in doubt, always ask your hosting provider; they have much more sophisticated tools than yours for identifying and fixing problems.

We always recommend that you enable debugging while you work and rule out problems related to plugins and themes, as this is what any service technician would ask you before doing or would do it on their own.

Have you encountered error 500 on your WordPress site and were unable to resolve it using this guide? We can do this through our WordPress site assistance, support, and maintenance service.

What is Google Lighthouse?

Google Lighthouse is a tool that tests the usability and performance of progressive web apps. In addition to web apps, users can also use the tool to analyze traditional websites’ performance and their optimization potential. Unlike many other analytics tools, Google’s new tool offers the ability to adapt and filter test conditions to get as realistic an assessment as possible of websites’ actual performance metrics.

  • Introduction to Google Lighthouse
  • What is Google Lighthouse capable of specifically?
  • How do you use Google Lighthouse?
  • What can be seen with Lighthouse?

Introduction to Google Lighthouse

Progressive web apps are websites that come close to mobile apps in appearance, functionality, and applicability. Web apps offer dynamic content and are now enjoying great popularity. Examples of progressive web applications are websites like booking.com or Twitter, which have a surprising number of native app features in their browser version.

In order for these progressive web apps, also known as PWAs, to give users the feeling that they are using native apps, PWAs must meet certain parameters and performance characteristics. The Google Lighthouse test measures and optimizes these performance aspects. Lighthouse is open source software and is used primarily via a Chrome extension. Usage is very simple: after installing the extension, you can open any website and test its performance with a click on the extension icon. The evaluation takes place in the form of detailed tables of the measured values ​​and graphical representations.

Google Lighthouse analyzes and compares the following areas: PWA, Performance, Accessibility, Best Practices, and SEO. You can get detailed information on each of the analysis areas mentioned. After the analysis, the tool also provides suggestions for improvement.

Lighthouse is highly flexible and offers various valuable analysis and comparison insights that you can use to optimize your website. Thanks to the freedom of configuration, it is possible to represent every conceivable scenario for analysis. The tool is suitable for beginners, experts, and professionals. Professionals and developers usually use Lighthouse not with the Chrome extension but with the command-line tool, which allows for more customization. However, the command line requires that node.js be pre-installed on the webserver.

What is Google Lighthouse capable of specifically?

Lighthouse checks websites in five different categories.

Progressive web app

Advanced web app analytics is the core feature of Google Lighthouse and has been available since its release. The software analyzes whether the website is working as expected. Specifically, Lighthouse checks whether all dynamic content and elements are displayed correctly, that the website registers a service worker, or that offline functionality is available. A service person is a script that is performed to make website information accessible even offline. For this purpose, a proxy interface is usually created between the website and the user.

Performance

As part of the performance, Lighthouse analyzes the website’s speed or web app and verifies the correct presentation of the elements loaded for the user. The analysis includes the following six sub-categories:

  • First Contentful Paint: indicates how long it takes for the first image or first text to be displayed in full on the site.
  • First Meaningful Paint: Indicates when the main content of the website is fully visible.
  • Speed ​​Index: recommended the speed at which the web page contents are displayed.
  • Time To Interactive: indicates when the page is loaded in order to be fully interactive.
  • First CPU Idle: Indicates when the web page main thread activity is low enough for the first time to process user input.
  • Estimated Input Latency: Estimates how many milliseconds the page or web app will respond to user input during the five-second window with the highest load on page creation. If the latency is greater than 50 milliseconds, users often find the page or app slow.

In addition to analyzing the factors mentioned above, Lighthouse also offers suggestions for improvement. These proposals provide versatile optimization options to reduce loading times. These include, for example, the compression of images, JavaScript, or the closing of resources that could block the rendering of web pages. All other performance analyzes also include recommendations on the following points:

  • Keep image files in formats that take up little storage space and save them in the correct size.
  • If possible, use compressed texts and JavaScript.
  • Optimize the cache for a better presentation of static content
  • Avoid redirects and load the essential requests early on to allow for low server response times.
  • If possible, provide animated content in modern, space-saving video formats.
  • Keep website data volumes as low as possible.
  • Use markup and tags sensibly to improve measurement and tracking results.

Accessibility

In the context of accessibility, Google Lighthouse checks whether people with physical disabilities can use the website or the progressive web application. It is explicitly checked whether essential elements such as buttons or links are sufficiently described, or images and graphics have a “voice over” function, which also allows the blind to acquire the contents via voice instructions.

Best practice

As part of best practices, Lighthouse mainly analyzes the security aspects of websites or PWAs. The tool checks if encryption technologies such as TLS are used, if the resources embedded in the website come from secure sources, or if the JavaScript libraries are secure. Lighthouse also analyzes whether all attached databases are safe, indicating insecure commands or using outdated APIs.

SEO

Google Lighthouse uses various tests to analyze the findability of the app or website by various search engines. However, these Lighthouse tests are minimal. Lighthouse gives the results of the analysis on a scale of 0 to 100 points. If it doesn’t get the total score, the website manager should step in, as optimization is needed.

Lighthouse’s focus here is on search engine optimization in the field of mobile devices. It also analyzes the mobile compatibility of the website or progressive web application and checks if the tags and metadata are optimized.

How do you use Google Lighthouse?

For some years now, Google Lighthouse can be installed directly as a Chrome extension. In general, Lighthouse can be used in many different ways. However, they all have one thing in familiar: on every computer where Lighthouse is to be used, the Google Chrome browser must be installed.

The easiest way to use Lighthouse is through Google DevTools. Lighthouse is available here in the Audit tab. Another variation is the use of the already mentioned Chrome plug-in. The advantage of the Chrome variant of Lighthouse is that it always has the latest version of the tool available. Lighthouse users also have the command line available. The advantage here is that Build-Tools can also be used. To do this, you can download a node.

What can be seen with Lighthouse?

Google Lighthouse provides key user experience indices with information such as “First Contentful Paint” or “First Input Delay,” and it does it very simply. To analyze scenarios as accurately as possible, the tool simulates real-world conditions, especially on mobile devices, in the form of CPU performance adjustments and other factors that affect users in daily use.

After analysis, Lighthouse provides scores ranging from 0 to 100, with 100 being the best result. With these scores, you can orient yourself to eliminate potential errors or make optimizations. In the website load time performance analysis, the score results are divided into three categories. Scores from 0 to 49 (red color scale) indicate the site is slow, 50 to 89 (orange color scale) indicate acceptable speed, and 90 to 100 (green color scale) indicate fast sites.

These results allow you to make the necessary settings and optimizations, if necessary, to speed up the website’s loading times. This method of returning analytics results applies to all measurable events, including PWA performance, accessibility, best practices, and SEO.

Progressive website or web application operators can use Lighthouse tests to obtain information and analytics for optimization purposes. Thanks to the chromatic scales and the suggestions provided, even newbies can independently take the first steps towards optimization.

Fundamentals of Web Design 2021

Fundamentals of web design and color effects

In the first two articles dedicated to web design, we dealt with the website’s design and usability. The third part deals with another main topic of web design: the appearance of a site. Logos, colors and shapes characterize the perception of one’s presence on the web. In the introduction to the contents (texts, images, videos, etc.) and their arrangement, it is necessary to give the correct aesthetic value. The design of a site contributes significantly to the page’s general perception, with its contents and enhancing the company name or brand. The design guidelines will help you find the right style for your page.

The Requirements for Good Design

When you start looking after your site’s appearance, you must already have a clear idea of ​​what the actual content will be. The content strongly influences the form. Clarify what information, services or products distinguish your page. What creates your company or your brand unique? And how does your offer differ from that of the competition? Your site’s design must be adapted to the content and image you want to give of yourself. Furthermore, in the creation phase, companies must be careful to respect the chosen corporate design.

Corporate Design

The aesthetic aspect of a company is called corporate design and reflects, so to speak, a company’s visual identity, but often institutions, organizations, associations, and brands also own one. The composition of logos, advertising media, products and their packaging and websites is essentially determined by the corporate design already in use. It includes constants, such as colors, specific shapes, and types of fonts found in all the company’s products and communication means. So the site is generally just a part of the corporate design. Suppose you create a place for an existing company. In that case, you can already orient yourself to a corporate design, for example, using the colours of the logo or the font used on advertising materials such as brochures, announcements or press releases.

In case you want to change the appearance of a previous design or do not have any basic model, you should immediately reflect on the aspect to give to your corporate design.

Guidelines for corporate design

The corporate design reflects an accurate image and provides a high recognition value. Consequently, the corporate design ensures that all publications and media have a uniform and simple appearance. This is why the guess“form follows function” is followed, i.e. the individual elements of the design must not only provide recognition value but must also be functional. For logos and fonts, for example, the rule that they must be legible applies.

Below we present the most critical components of corporate design.

A logo is a graphic symbol and the heart of corporate design that substantially influences all other publications’ appearance. The colors of the logo are found in most, if not all, advertising materials. A logo often consists of an inscription (or at least one or more letters) and an image or symbol, but it can also be just an inscription or an image. The logo is given an unmistakable design by means of the shape of the symbol or the presentation of an inscription.

A company brand or symbol is essential to get noticed. The logo must be present on every page of your site and is typically found in the header section, the top of the site. Ideally, the symbol should be pregnant and characterizing. When creating a logo, some principles must be taken into account:

  • Understandability: the logo has the function of representing a brand and highlighting and referring to the brand. For better understandability, the products or services offered can be stylized in the logo.
  • Uniqueness: your logo must stand out from that of other companies. If a famous logo design is copied and fits your brand, it won’t be easy to build your own identity. There is also a risk of violating the laws on trademark law.
    Crisp: Simple designs are easier to remember, and therefore a logo shouldn’t be too detailed or frivolous.
  • Reproducibility: A logo is used in different ways. It must be recognizable both on business cards and on stamps as well as on large billboards. In order not to make the individual pixels visible, it is recommended to choose high definition logos, which can later be scaled without losing their quality. Furthermore, they must be available in different formats (such as jpg, png and pdf) to be used easily everywhere.

In case you want to create your logo yourself, but you don’t know how to use graphics programs, or you don’t have the right skills, you can use online services. Sites such as freelogoservices.com, logaster.com or designmantic.com provide numerous functions for creating logos. It is usually possible to receive the logo designed by you for free, but only in low quality. The variants with a better resolution, on the other hand, are paid.

Font, image language and colors

In addition to the logo, the corporate design also includes other important elements for the creation of a site. The most important are illustrated below:

  • Font: the corporate font (also called corporate font) indicates the type of font used most or exclusively by the company. The font chosen must not only have a high degree of recognition and be clearly legible (even on reproductions of different sizes), but must also adapt to the image, the philosophy of the company or the effect you want to give. This font must be used in all texts and is often also found in the logo.
  • The language of images: in many cases it is useful to use images that make the site varied and can awaken emotions in visitors. The set of all significant images, photos, motifs and symbols characterize the language of the images. Just like fonts, the language of images must also appear uniform and be used accordingly. Both the style and content images used should emphasize the image of the company communicated on the site. Generally, low-quality non-professional images should be avoided because they make the entire site appear as made by amateurs.
  • Colors: Colors must also be used consciously. Their choice includes every shade found in the sub-pages of the site. The logo design, graphic elements, background or other compositional elements generally refer to the established colors.
    The choice of colors introduced shortly before represents a wide field that must be taken into account in detail in the context of web design. Through the use of specific colors, different effects are achieved. Since colors are associated with different meanings, it is possible to enhance some characteristics of the company by means of a specific color choice. For this reason, a thoughtful choice of colors is essential in corporate design. In fact, the coloring of a site basically determines the first impression that the visitor will have of the page.

Colors in the field of web design

The significance of a site’s color composition is not to be underestimated. Colors are always, knowingly or unknowingly, associated with certain contexts and linked to specific emotions. Basically the colors are divided into warm shades (yellow, orange, red) and cold (green, blue, purple). On the other hand, black, white, gray and brown are neutral.

Each shade arouses precise sensations in the visitor: eg. red is positively connected to love, warmth, attention, energy or courage. Red is also a bright color. Negative feelings, on the other hand, are danger, fire, violence, blood, arrogance or anger. In general, the red elements in web design attract more attention. Each shade causes positive and negative sensations, so it’s best to choose the right colors for your page right away, not just for aesthetic reasons.

The Effects of Colors

The sensations that visitors associate with a color depend on the respective color and context. The meaning of a color also varies according to the culture under consideration. Below is an overview of the main colors showing which associations link to these in Western culture and for which areas they are most used in site creation:

As you can see, the world of colors is complex. Which color you want to highlight the appearance and shape to give to your site will depend on your taste. From a compositional point of view, you don’t have to use too many colors: many different colors make the site unclear and look too full. Instead, use a limited spectrum and be careful to adapt it to your theme.

Principles of Good Web Design

Even for the design of a website, the rule applies: the better the design, the easier it will be to create. It doesn’t matter if you are building a website for your company or for yourself or maybe you are developing it for someone else: the design of a page is a fundamental element for success. This is why it is advisable to budget enough time to find the right idea, conceive and improve the website. To find an appropriate and convincing structure for your page, you must consider the following points.

What is the function of the web page?

Before creating a page design, it should be clear what you want to achieve and in how long. It would therefore be helpful to ask: what is the purpose of your site? The answer is the basis of the entire project, so each component of the homepage should orient itself towards the success of the set goal. For example, a website can have the purpose of increasing the degree of popularity of the contents, therefore of promoting or informing. If the page is e-commerce, the main goal will be to get new customers or sell more products. A website is generally the business card of a company or an institution; It is important that the purpose of the site is kept in mind during the design and creation phase.

What kind of content suits your purpose best?

Think carefully about what are the topics to be presented on your site and how they can ideally be treated. Is the page mainly based on text or is the content mainly composed of images and videos? Do users need to register to fully use the site? Should a payment system be integrated? Is a comment function needed to allow users to give feedback or not? By asking yourself about these questions, you can quickly determine how expensive your project is, how long it will take and how much the costs are.

Get an idea of ​​what measures and what contents are needed to achieve your goal through brainstorming, research and exchange of views between colleagues. This way, you will have a complete picture of the designed website, which will make it easier for you in the following steps.

The target audience of the website and user expectations

Who is the target audience of your website? Define it. Always keep your goal in mind: if you promote a product or service, you must define your target audience and adapt it to the site’s design, even if it is an information portal or a forum on a specific topic. Ultimately, whether you want to propose a commercial offer or choose an information one, every website manager should know which group you are trying to involve. In fact, only those who know their users can shape their page according to these parameters.

In many areas, standards have been set for content and its presentation. Thus, for example, on the online sales pages, you will always find a search function with practical filters. Each sector and each target group has its own characteristics that distinguish the content and presentation on the web. It is important to know this type of user expectations, especially if your site deviates from current patterns.

The structure of the sitemap

Here are some indications for deciding the structure of the web page. To carry out this task, it is advisable to create a sitemap, which is a diagram that reproduces the structure of the pages and the links of the individual pages. To get a general overview, view the hierarchy of your internet page with pen and paper or directly on your PC. By doing these, you will not only organize the content of your site but, at the same time, you will determine its navigability. In the sitemap, you establish the links of the site, sort each page according to their importance and create a brief description of the scheduled contents. Obviously, the structure of the pages must remain clear and must not contain too many sub-pages for each category.

The layout of the website

Linked to the creation of the sitemap is the draft of the website layout. In this case, this is not the final design of the site, but only the ordering and function of the content on the individual pages. By choosing the layout, you will decide for example, where to insert the menu, how users reach the sub-items of the menu and where the website logo is placed. The other elements to deal with in the layout draft will depend on the content. Other potential functions of the site to integrate and reflect on are:

  • A comment function for visitors
  • Links to social media, social media buttons, with which users can share and show their appreciation for the contents of the site
  • Sponsor ads, banners and videos
  • Affiliate links to partner companies that you promote on your site

Furthermore, you will have to think ahead of time if you want to optimize the display of your website for different devices (pc, tablet, smartphone, etc.). Generally adapting the graphics of the site to different display sizes has advantages and often it will be necessary to reorder the individual components of the page. The sitemap and layout are always connected to each other and must be planned from the beginning in the design of the individual elements.

Search Engine Optimization: SEO

Your web presence must not only be adapted for the visitor but also for search engines like Google. This can be achieved through SEO techniques, an acronym for Search Engine Optimization, in Italian search engine optimization. Through SEO, a website must be as high as possible in the search results when relevant website topics are called up. The contents of the pages are first of all, optimized for Google, the leader in the sector also in Italy. With a high ranking in Google search results, your site will be found faster and, above all, by a greater number of users. Thanks to SEO, you will therefore broaden the range of your website.

Thanks to good and relevant content, you will make sure that your site is interesting for the target audience and that it is visited often. However, there are also other methods to optimize a website for search engines and for this, there is no need to be an SEO expert. It is important that you know what your target audience is looking for on Google & co. It is essential to integrate these concepts and combinations of terms into the text as much as possible, also arranging them intelligently. These and other aspects are taken into account when indexing content by search engine software (so-called crawlers) and determine the positioning of your website.

Professional web design vs ready-made sites and CMS

Nowadays, internet pages are no longer just built by professionals. Before creating and building a website, it was still necessary to have computer programming skills; today, even amateurs can try their hand at the enterprise. Those who have no web design experience usually rely on ready-made website templates based on the Content Management System (CMS).

A CMS offers users a graphic surface with which the individual components of the page are created and sorted. Knowing a programming language is no longer necessary, although it can often help. The amount of functions made available by the individual systems varies according to the programs; the pre-existing features in a CMS depending on the chosen provider, which generally offers different packages. The more the price of an offer increases, the greater the number of features included. Alongside these, there are also free ready-made sites. Unfortunately, however, their features are generally limited, and only simple web pages can be created.

If you want to create a professional homepage, you should know the HTML and CSS languages ​​with which you will have maximum flexibility. However, to develop an error-free and professional-looking page directly from the source code, you need industry experience. Furthermore, maintenance and updating are more complicated than CMSs.

You also have the option of entrusting the creation of your web page to a professional. Obviously, even in this case, you will need to be aware of what needs your page must meet. Finally, it will be up to you, the person in charge of the agency you have entrusted, to approach, in as much detail as possible, to your expectations. In any case, a design studied in detail has a positive influence both on the process and on the final result of the website.

Give yourself time

As soon as you know what content your website will offer, you have thought carefully about the structure and its creation, decided whether you will create the page yourself or hire someone else, you can finally establish the timing. In the case of larger projects, you can decide to manage the deadlines by stages (starting for example from the production of the basic texts for the contents and then move on to the realization of the basic design, etc.). In any case, time management should contain all the most important points and at the same time remain clear. Always keep in mind that individual sections, in some circumstances, need to be adapted or improved and a good roadmap provides enough room for such corrections. Furthermore, the timelines must be updated regularly and adapted to the new elements of the project.

The next steps

If you have considered and worked out all these aspects, you will now have completed the basic structure of your website. Subsequently, you will have to take care of the realization of the single points, paying attention to some things.

In future articles on the topic of “web design fundamentals”, you will find out how to make your page easy to use and what to consider when using logos and colors in web design.

Ease of use in Web Design

After talking about the website’s design in the first part of the articles dedicated to the fundamentals of web design, we now show you how to make your site easy to use so that it is “user-friendly”. There are more ways to structure a web page, but not all are intuitive for users. Over time, web standards have become established that users are accustomed to and that managers must, therefore, take into account when creating the page. Even its display on devices with different screen sizes affects the user experience. More and more users surf the Internet from other devices, and therefore, this factor must be taken into account to facilitate navigation and allow easy access to visitors.

Ease of use and web conventions

The ease of use of a page is a fundamental part of the discipline known as “usability engineering”, which is based precisely on the usability spoken of in the context of web browsing. In this case, usability refers to the easy use of the sites for visitors. In general, a page that is easy to understand and intuitive to navigate is considered “user-friendly”. For this, we must follow the conventions of web design and not neglect the technical characteristics necessary for proper operation.

The accessibility of a website, in English “accessibility”, plays an important role in the context of ease of use. The accessibility of a page is determined by the fact that it can be used by all users, regardless of physical, cognitive, linguistic, technical or other limitations. To find out more, you can consult the guidelines for accessibility of content on the website of the W3C organization.

What is valid for a website’s appearance also applies to its usability, so try to keep navigation easy and clear. Its speed and intuitiveness characterize a good navigation; users must immediately recognize the menu structure and understand it. A single navigation bar is sufficient in most cases, and you must avoid filling it with too many items and sub-items. If you use a drop-down menu, it must be clear. A clear and uniform navigation structure facilitates usability and ensures that visitors to the site keep an overview.

The menu items must also be recognized as such. Structure the navigation links, eg. through the use of icons. Also, you can make menu items or the mouse pointer change color when users hover over them (hover effect). Equally, care must be taken to assign names that are as short and clear as possible to the subheadings. Finally, make sure that the linked pages truly offer what the menu items predict.

The technical aspects

The technical realization of a site is significant. Fundamental for easy use of the page is the trouble-free loading of the site contents. Make sure your content is properly curated: error messages or loading errors are unprofessional and don’t make a good impression. If content needs high performance to be displayed, long and unpleasant loading times ensue. Thus, the visitor’s patience is put to the test, and on the web, it is not acceptable. Therefore, constantly check that your page is free of errors and that it is displayed without difficulty.

The requests made to users’ hardware are another technical factor to be taken into consideration. Theoretically, a website must be called upon any device that connects to the Internet and must make use of the minimum requirements required by current technology standards. Consequently, the independence of the platform and the accessibility of a page are very important. This means that a website works regardless of the operating system in use on a particular device. You don’t need to install any weird software to view the content. In addition, page loading should not require high performance. Otherwise, users using devices with slow processors will be excluded.

Responsive web design

Given the rapid spread of mobile devices with internet access, viewing a site on every device (computer, tablet, smartphone, etc.) and on every type of screen is becoming increasingly important. Previously, web pages were mainly characterized by a static layout that is fixed and which did not adapt to all kinds of screens. This meant, for example, that users only saw a small portion of the site on the small smartphone screens.

An adaptive layout is more usable since different formats are offered for the site, i.e. one for the smartphone, the tablet, and the pc. However, the respective versions only focus on standard screen sizes for some specific device models. Not being tailored to every possible screen size, space is often unnecessarily wasted when viewed on these devices.

Responsive web design is much more flexible. In fact, the page structure is modelled in a customized way to the device screen size. It is, therefore, a reactive web design (as the word “responsive” suggests) that makes the best possible use of the display space. Not for nothing has it become the current standard in the field of web design. In contrast to static or adaptive web designs, responsive web design uses a variable base scheme (also called a “grid”) that automatically adapts to the screen format in use and positions the most important information and elements. Navigation in the foreground. This guarantees high usability of the site, regardless of the device in use.

Common mistakes in web design

Mistakes are part of the learning process. However, if you want to beat the competition, even in the field of web design, it would be better to avoid some of them:

  • Pop-up windows: Until recently, it was still in vogue for clicking on a link to open a new, small window. Now, this practice is no longer well regarded by users, and many disable this option completely thanks to a browser extension.
  • Missing contact details: offer the user the opportunity to get in touch with you. Contact details should be found easily and without much effort.
  • Links that lead nowhere: Dead links are irritating and considerably increase your site’s bounce rate, meaning users will be more likely to leave the page faster. Once your site is online, you will need to check for old or incorrect links regularly.
  • Content that is no longer current: many sites have old and no longer current content. Make sure you always provide up-to-date information.
  • Bad browsing: Internet speed is a factor that is taken for granted, so if a user does not quickly find out how and where they can get to by browsing the site, they simply visit another page, that of your opponents. Therefore, there should be a navigation bar in each subpage that takes visitors to all other essential sections of the site.
  • Too many types of fonts and colors – sites should look harmonious and unified. Beginners tend to want to take full advantage of the huge amount of fonts and colors available, while it is essential that you do not use more than three different fonts on your page as well as do not choose more than three colors.

Other important aspects in creating a site

Creating a good web design takes time and work. But with a little patience, you will get closer and closer to your idea of a professional site. The fundamentals of web design exposed in these articles are the basis for realising a web project. There are some different other methods by which you can optimize your internet presence. To learn more, we refer you to our specific articles (e.g. the one on the best SEO tools or the five best CMS on the market).

11 Unique Web Design Trends for 2021

The development of the Internet into a vast information apparatus can be deduced from the design innovations, which have changed the appearance of the World Wide Web over the years. Above all, the mobile revolution has forced web designers to overturn their conceptions radically. Today they have to present content that fits on smaller screens without neglecting valuable information. But even on the more specific web design level, new trends can be observed continuously, which determine today what the Internet of tomorrow will be. We present 11 of these web design trends to tackle the modern web design of 2021 well equipped.

What does web design trend in 2021?

First of all, web developments can be observed that date back to the mobile adaptation of recent years. Web pages design must become even more efficient and user-friendly to compete in the complex online market, regardless of whether you view the contents from a PC, tablet, or smartphone. The bulky and slightly overloaded designs of the 2000s have long been a thing of the past; the human eye has had enough. The new maxim requires focusing on the essential.

Therefore, the ease of use, therefore the usability of the web pages, remains in vogue also in 2021. The settling factor for this trend is the responsive design, essential for the mobile market, which highlights the technical flexibility according to the device in use. by the user. Therefore, a modern web design means that an Internet page reacts efficiently to the user’s device and presents itself appropriately. Responsive design is consciously created with foresight so that web pages can react skillfully to new or hitherto less common systems. In addition, web designers no longer develop only for browsers, but many of the most popular web page providers allow easier use from mobile devices by making their own apps available.

Some web design buzzwords will also accompany us in 2021. On the one hand, these include the Internet of Things, fueling a growing digitalization of daily life and offering users more fantastic interaction opportunities. On the other hand, the crucial advances made in AI research mean that automated web services are getting better and better; web designers could try to take full advantage of this sector as well.

Among the most important new trends in the more targeted integration of interactive 3D effects and VR / AR elements. Both technologies make web projects more interactive and, at the same time, establish important visual stimuli. However, the principle that less is more, “less is more”, remains valid. Another important point that will have a decisive influence on web design in 2021 is the growing social and ecological awareness. The enormous interest from the media and society in issues such as climate change or the crisis caused by the coronavirus demonstrates how important it is for companies to commit themselves to improve the situation. With all the technical advances, such topics also influence website design accordingly.

Trends in web design rarely move into thin air. In addition to invoking similar trends, they also have antagonists who take a design element in another direction or even in an opposite direction. Sometimes counter-trends develop, resulting from a reaction to specific trends, which stand out more and more clearly in the digital landscape. Web designers often rely on a counter-trend to establish themselves today on the web scene of tomorrow. Below we present some examples of corresponding trends and counter-trends, the interaction of which would seem to lead to 2021 full of surprises.

In general, web design always develops in the same direction, consolidated for years: growing attention to mobile devices (responsive design), easily usable contents, interfaces created according to the purposes, and, again, reactive or interactive interfaces. Simultaneously, developments in the field of Artificial Intelligence are increasingly influencing web designers, hand in hand with the accessibility of new technologies. Obviously, in 2021, the various web design trends that started in previous years continue, and the digital landscape will not change radically. However, some trends allude to a further improvement of the user experience on platforms to redesign the web of tomorrow today.

1. Interactive 3D web design trend elements

Three-dimensional figures or graphics have not yet played an important role in web design. Those who wanted to embellish their web project with 3D effects have so far mainly used videos. An exciting new trend in web design is about to replace this static integration of three-dimensional content: users are increasingly finding websites with 3D elements that they can move with a click of the mouse or with the touch of their fingers. Especially for e-commerce, interactive objects of this type offer enormous potential: customers can comfortably view a product from all sides and angles to get an optimal idea, very similar to what happens with the purchase in a local shop, where the object of desire can be picked up and inspected.

Three-dimensionality also plays a vital role in the following web design trend for 2021: neumorphism (also called “new skeuomorphism”) gives more realism to website design, some of which have become very abstract. In particular, very flat, tab-based layouts should gain more vitality with the modern approach. For this purpose, the various components of the pages’ user interface are displayed in style similar to 3D using lighter and darker shades in the design created using CSS. Consequently, the individual elements seem to be more prominent on the screen until they are selected by the user and then (at least visually) pressed, giving a realistic impression.

 

Page with an example of neumorphism on webflow.io; source: https://neomorphism.webflow.io/

Adobe Illustrator is best suited for implementation such as classic graphics programs. Alternatively, versatile offers such as Neumorphism.io can be found on the web, which supports you in making neumorphism.

3. High-quality SVG Graphics Including

The image format of SVG is not new. Still, it offers advantages that are becoming more and more important: it ensures that a file is kept small, is flexible and scalable (and this is what makes the format a trend in web design 2021), and can format it with CSS. Since SVG is an XML file format, it can edit the source code (and therefore the graphics themselves) directly with the style sheet language. This combination allows web designers to incorporate images into the website that can be flexibly adapted to the display used or even edited directly by users. Alternatively, you can find various ready-to-use vector graphics on the web (free and paid) or create them yourself, if necessary.

Example of free vector graphics on pixabay.com; source: https://pixabay.com/vectors/search/

By micro-interactions, we mean a trend in UX design, in which minor animated effects accompany specific interactions between users. It can be, for example, a “Like” button, which rewards the user’s click with an excellent moving effect or with a vibration of the smartphone. For UX expert Dan Saffer, it’s the details that make the difference in terms of user experience.

GIF showing an example of micro interaction; source: https://obys.agency/

5. Design with Social and Ecological Motifs

In recent years, social and ecological issues have acquired considerable importance. Increasingly, this is allowing companies to connect with customers or users more intensely and profoundly. The COVID-19 pandemic has highlighted the need and importance of active participation on the World Wide Web, both on social media and by creating your own site.

Social commitment sustainability is no longer simple side notes and is gaining more influence on web design than a few years ago. Clearly positioned photos, videos, views, or simulations are just as fashionable as a concrete design, directly linked to the company’s commitment or the website manager.

Henkel website: “Sustainability” section; source: https://www.henkel.com/sustainability

6. Infinite scrolling / long scrolling and the parallax effect

The mobile device trend is increasingly influencing web content. In this scene, one of the most critical developments in the transition from clicking to scrolling. Essentially, the “scrolling” site is an old acquaintance. Still, design concepts such as infinite scrolling and the parallax effect continue to be very popular and will remain in vogue in 2021 as well.

The infinite scroll

Infinite scrolling allows a site visitor to access new content by scrolling instead of clicking. When the end of one piece of information has been reached, the next one immediately follows. Social networks such as Facebook, Instagram, Reddit, and Quora have been using this method for some time to present content to users in a continuous news feed. In blogs, infinite scrolling has also been around for a long time and will play an important role in the future as well.

Infinite scrolling is suitable for sites with a large amount of information. While a blog with 100-200 elements can still be easily paginated, in large web projects where the amount of information is constantly increasing, page division is used less and less. In fact, it is unlikely that a user will deliberately view page 812 out of a total of 5,782 subpages. Instead, infinite scrolling is used with sophisticated algorithms, which pre-filter information and present the most relevant articles to users first.

However, website operators who intend to follow the trend of infinite scrolling in 2021 should pay attention and implementation that is suitable for search engines. At the beginning of Google, it was challenging to crawl websites that used this technique. Still, today, thanks to the detailed design guidelines provided by the leader of the search engine market, you can opt for this solution without hindrance. Nonetheless, the following aspects should be taken into consideration:

  • Custom URLs for each subpage;
  • no overlapping of contents;
  • the visitor must quickly identify the elements sought;
  • adequate loading times.

Parallax effect

Parallax scrolling is also nothing new among web design trends, but it will continue to be important. The moving parallax effect has been used for some years as a basic component of modern sites. The result is a depth perception effect, as the individual levels of the site move differently. In the best case, in addition to the effect of movement, the site also has elements that uplift visitors to take a certain action. Parallax scrolling can therefore be optimally combined with interactive storytelling. For example, the “Every Last Drop” page illustrates this trend very clearly.

Parallax effect on the Every Last Drop site; source: http://everylastdrop.co.uk/

7. Personalized User Experience

The presentation of web content according to the target is one of the basic principles of modern web design. Especially in e-commerce, the selection of contents and their presentation should be oriented to the needs of potential customers. While until now, the focal point has been on abstract groups of people, in 2021, the focus will continue to be on the user experience of the single individual.

A web design trend in 2021 will be the personalized website, in which visitors will view content that matches their usage habits. The database for a customized user interface is provided by web analysis tools such as Google Analytics or Matomo, which provide content providers with a complete picture of how network users interact with web content.

8. Augmented and Virtual Reality via WebXR

Most users are familiar with virtual reality (VR) from the entertainment industry: the computer game industry, in particular, is investing heavily in the development of virtual reality glasses and related games. Furthermore, in recent years in the smartphone sector, more and more applications are arriving on the market that uses Augmented Reality (AR) for playful and practical purposes. In this way, for example, we are witnessing the fusion of the natural environment with digital information displayed on a device used to design an apartment’s furnishings or try on clothes in a virtual way. Now the World Wide Web (WWW) is also taking this step. With W3C, WebXR has created an interface that replaces existing WebVR technology, which is not free from errors and allows browsers to view VR and AR content.

If you have VR glasses, you can visit a website programmed accordingly in three dimensions. Like in a room, you move back and forth between menu items and content. It could be of particular interest to the e-commerce sector in the future. Online stores can thus get a little closer to the experience of a store. Those with the right glasses can already try WebXR on a Mozilla test page.

Programs that perform communication tasks are certainly nothing new. Chatbots execute from the research sector of Artificial Intelligence (AI) and are already being used today on corporate websites or online stores. Usually, it is a small dialog box that accepts users’ questions and automatically generates answers, customizable for machine learning algorithms. The user, in this way, has the impression that his interlocutor is human. Chatbots are used as virtual assistants for shopping or as an alternative to the classic FAQs.

Chatbot used in the MongoDB database site; source: https://www.mongodb.com/

Chatbots are best intrusive and are often activated via small interactive elements. The user thus has the impression that an employee of the web service responds in real-time. Usually, he can respond to the request without leaving the displayed page. The distrust of an AI-controlled interlocutor should have faded since the popularity of Siri, Alexa, Cortana, and the like. However, in most cases, chatbots are no longer search bars that react more dynamically to the search terms entered. So it leavings to be seen how far chatbots will be developed in 2021.

10. Dark mode on Web Design Trend

Dark mode is a trend that does not only cross the web but the entire software sector. More and more users attach importance to having an alternative to the classic bright display. For example, it is possible to activate a dark mode in operating systems such as Windows and browsers such as Google Chrome. Light interfaces are particularly annoying in low ambient light conditions. While many programs and apps can now easily switch to this mode, most websites still catch the eye with a predominantly white, which isn’t necessarily necessary.

Firefox start page in dark mode

With CSS and JavaScript, you can give users a choice: depending on their preferences, each visitor can decide for themselves whether web pages should appear light or dark. A well-established method for this is a prominent button directly on the home page. But you can opt for an even more elegant solution: with the CSS directive “prefers-color-scheme,” the website reacts to the browser settings. If the user has switch on dark mode in Safari, Chrome, Firefox, or Edge, the website is also automatically displayed in dark colors. Understandably, this requires a second color scheme to be stored in the source code, an extra effort that pays off in any case through greater user satisfaction.

11. Speed/Performance Becomes more Important

It is a fundamental principle of web pages with a good design rather than a trend: speed becomes more and more critical. On the other hand, thanks go to the mobile revolution; in fact, the web pages’ managers want their pages to be easily available even from mobile devices, saving data volume. The quick Internet pages load, the user experience will be and the better for ten years now. Also, in 2021 this trend continues, which increasingly gives up elements that require a lot of memory and long loading times and resorts to slow loading, to allow quickly site use.

Based on many other web design trends. Thus, the growing minimalism in the sites’ design means that we essentially give up multimedia contents that require a lot of time and space to be loaded and prefer to choose more manageable formats in terms of memory. The “long scrolling” web pages, which place all the necessary information on a single “scrolling” page, point out that the user has to load only this page and not many other subpages. Even the increasingly famous “White Space” indicates the absence of elements, limiting the loading speed of a web page.

Other current design trends in modern web design, such as interactive animations, parallax effects, or a dynamic background, cause hype and improve (when applied correctly) information gathering. However, an elaborate design often brings with it adverse effects, which affect the site’s overall performance. Web designers must, therefore, carefully consider which multimedia and interactive contents actually offer added value for the user and which, on the other hand, slow down the website unnecessarily. In general, the “less is more” rule applies, even if this does not necessarily mean a return to flat design.

It is notable to note that the performance of a site directly affects the user experience. In this case, it is essential to distinguish between the user’s actual loading time and that perceived. Delays are problematic only if the user perceives them as such. Therefore web designers rely on the following measures to compensate for high load times:

Progress bar

If the visitor has to wait, it would be better to inform him for how long. The progress bar does not reduce loading times, but at least, if designed originally, it manages to make waiting fun. At least the user should not be induced to leave the page while waiting. I think that the modern user’s patience decreases inversely proportional to the connection speed.

A progress bar can be represented in this way; source: http://www.cssflow.com/snippets/animated-progress-bar/demo

Load the key elements first

Websites should be programmed to play “above the fold” content first and play it on the browser. These are those components of the website that are visible to the observer without having to scroll with the mouse. If this content is available, users can upload other “below the fold” content later.

Progressive JPEG

The images that are integrated with the progressive JPEG technique are not reproduced from top to bottom in the final resolution but use the interlacing process: the viewer is provisionally presented with a low-quality preview image that becomes sharper and sharper until the desired image quality is reached after the complete data upload is complete.

In summary: for videos, photos and so on, the same rule applies for the content; that is, they must be of high quality, unique and relevant to the user. It also makes sense that these contents are only loaded when the visitor views them. Users of mobile devices or those who have slow Internet connections benefit from well-structured sites, free of unnecessary data.

Web design trends in 2021 combine usability and streamlined user interfaces with interactive effects. 3D objects for illustration and three-dimensional control elements give new life to the online world, which is sometimes very abstract. Quick access and optimal viewing on different devices remain, of course, at the top of all web designers’ priority lists this year as well.

Modern web design offers new possibilities to create engaging sites without being excessive. But we must never forget: trends are changing, new technologies are emerging, but the user will always remain in the foreground even in the future. The visual presentation must, therefore, always be appropriate to the target and the content offered.

Those who are currently designing their own website or would like to update an existing one should certainly take inspiration from some of these web design trends that will dominate the scene in 2021.

What is bcloud hosting?

The bcloud hosting (from the English “cloud”) provides storage space, computing power, and executable software in a locally located computing center. The English term underlines that the server used for this purpose is not directly visible but hidden as if it were behind a cloud.

Cloud: the term cloud is the abbreviation for cloud computing. A cloud is made up of remote servers accessible from anywhere and via a safe and secure Internet connection.

Today, efficient company management requires flexible adaptability of the computing capacity to use it without problems in case of need, even by external collaborators. This flexibility also makes it possible to adapt the reserved service as needed. A rigid, internal IT structure, on the other hand, constrains personnel and financial resources. Moreover, in some cases, it may not be able to keep up with changing needs. A freely scalable alternative may therefore be the best choice.

This evidence first led to the development of a memory space separate from the computer in the workplace. This space is outsourced to the cloud, the so-called (data) cloud. The storage space and programs used in the cloud can adapt to business needs, called scalability.

The history of cloud computing began as early as the 1950s. In the age of the Internet, the opportunities for cloud computing have become ever more significant. The trend will continue as new Internet security standards have significantly reduced what had previously been fears about the use of cloud services. Nearly two-thirds of the world’s data is expected to be stored and managed in a cloud solution by 2025.

Bcloud Hosting Index

  1. What do you do with a cloud?
  2. How does a cloud work?
  3. How is the data saved in a cloud?
  4. When is it useful to use a cloud?

What do you do with a cloud?

Using a cloud, data, programs and computing capacity are transferred to external storage spaces for the user’s workstation. For this purpose, several remote servers are made available. Those who take advantage of the related cloud offers can rent storage space and make use of the computing power, reproducing in principle the complete infrastructure of a data center. In this way, companies and private users can, for example, use programs directly with the browser without having to install them locally. Others use the cloud only as additional storage. Cloud computing is also famous for teamwork – many collaboration tools work on a cloud basis.

Access is possible via an encrypted Internet connection. Each user must uniquely identify himself to have access to this memory space. The philosophy is similar to that of a corporate network, however the normal local distance between the workplace computer and the server is much larger.

The memory space’s size, the computing capacity, and the software to be used among those of the cloud provider are contractually established. Performance can easily be increased later, as the company does not have to invest in additional hardware or expensive software with regular updates. For private users, many services are also available free of charge.

In the cloud, the user saves the data and then retrieves them. Similarly, it is possible to use application programs (software) via the cloud: ranging from word processing through calculation tables to complex plans for design or image editors. The cloud provider always updates the contracted software.

Simultaneously, various apps are available with which data in the cloud is synchronized between multiple fixed or mobile devices. All those who have the right to access it always have the updated version of a file. Furthermore, numerous people with access rights from a project or company can work with data in the cloud simultaneously.

An essential component of cloud computing is backup. The most secure server farms have redundant memory but are also well protected physically and thermally. Thus, all data is stored in a safe place and is always available to users.

How does a cloud work?

The cloud works like a network in a company where you have to log in from your computer at your workplace in order to have access to the contents of the company server. The cloud server is not located in the company headquarters, but in a server farm, far from the company headquarters. Special routine administrators manage the hard disks, processors, and memories “gathered” in the server. Users have access via interfaces to the infrastructures on which they are registered and / or to the software guaranteed by contract. The user receives an access authorization. The data can be managed as on a hard disk and the programs can usually be used via a web browser.

When companies make their servers for cloud computing available to their employees, it is called a private cloud. In practice, the user accesses the company server. The services and data saved here are not publicly available. Therefore, sensitive company data remains managed internally. In accordance with the GDPR, some data cannot leave the company. A private cloud, however, requires a lot of administrative effort and is a waste of time and costs.

A bcloud makes its services available to the community via the Internet. The managers monitor and maintain the system, adapting it to the user’s needs. Thus within the company the costs for the creation, management and adaptation of a server architecture within the company are reduced.

The combination of these two solutions is called a hybrid cloud, where sensitive data is stored internally in the company and other work files are protected and publicly accessible.

How is the data saved in a cloud?

Files in cloud computing are saved just like on a computer hard drive with reading and write access. The user’s difference is that in addition to the letter for the support of their hard disk, for example, DATA support (D :), there is a cloud support symbol for opening and saving data. In the user account, the cloud offers the same possibilities as your hard drive: creation, deleting folders and subfolders, uploading, saving, updating, moving, renaming, and deleting files of any type. In this manner, it is also possible to securely store complete backups of databases or other mobile devices such as smartphones or tablets.

Even in the cloud, data is saved in an encrypted and redundant manner (i.e., several times). Even transmission to the cloud server and from there to the user takes place via an encrypted and secure data connection. The internal data management between servers and security servers and the creation of regular backups of customer data is the responsibility of the cloud manager. With server locations in Italy or within the EU, cloud service providers are subject to primary EU data protection legislation so that users can rely on the highest security standards.

When is it helpful to use a bcloud hosting?

It is not easy to answer this question. There is no fixed formula that says, “Starting from x gigabytes of data per unit of temp, a company needs a cloud.”. There are various factors to consider for or against using a cloud. The cost and benefit analysis must compare all financial aspects, including maintenance, repair, depreciation, other economic-commercial factors of IT in the company, the costs for using data, and outsourced programs. It should also include a forecast of how the computing capacity will be developed to face future challenges.

When you use cloud services, the costs of renting the storage space also include those in the server’s maintenance and security. The cloud hardware is always up to date, including the latest data and physical security measures. Furthermore, by making licensed software (such as Microsoft Office 365) available through cloud computing, the company no longer needs to purchase individual software licenses and updates.

Most cloud service providers make a portion of the storage space available for free or with hosting agreements. Thus companies can have the first approach before choosing a more extensive paid version.

However, the use of cloud computing assumes a great responsibility for all users who can access it because they must strictly comply with the company’s security standards to protect company secrets from access by outsiders. It is therefore preferable to set up the rights and to keep adequate documentation.

How to Learn SEO In 2021

Is it possible to learn SEO yourself? Several times I have been asked the following question by clients who wanted to approach Search Engine Optimization.

My answer is absolute, yes, and in this article, I will try to give you practical advice and useful resources to learn how to do SEO in full autonomy.

I want to tell you what, in my opinion, are the fundamental elements that characterized my training and that allowed me to become a successful SEO Specialist today: patience, perseverance, and experimentation.

Then come the technical skills and knowledge of the subject in its entirety. Without these three elements, I believe it is impossible to achieve good results and consider yourself SEO experts.

How to learn SEO

Learning SEO in 2021 means rolling up your sleeves and investing your time and resources in online and offline training. It means learning the basics of SEO, knowing the Quality Raters’ guidelines, and acquiring a mindset oriented towards continuous updating on the Google algorithm and its updates.

Having the humility to make mistakes, grow from the mistakes made, and deal with industry experts. Bcloud will now try to give you some practical advice and point out useful resources based on my studies and my professional training.

The study from Google sources

In my opinion, the documentation made available by Google is a very precious resource, complete but above all free to start learning SEO.

These are the Google guidelines to start with:

  1. The Getting Started Guide to Search Engine Optimization (SEO);
  2. An overview of Google Search Console reports and tools;
  3. The Webmaster Central Blog to stay updated on the news from Google and its search engine
  4. The guidelines adopted by Google’s Quality Raters for the qualitative evaluation of a website;
  5. Guidelines for images to be included in your web pages;
  6. The Google Webmaster Center YouTube channel;
  7. The answers to the questions FAQ section where about organic search that Google receives most often from webmasters are collected;
  8. A section dedicated to troubleshooting search results;

Diversify your Training

In addition to the reliable documentation made available by Google, it is possible to find valid free or paid resources online to deepen the study of SEO.

Among these I would like to recommend sector blogs such as:

  1. The moz.com blog;
  2. The SEO channel of searchengineland.com;
  3. The backlinko.com blog or its channel dedicated to SEO training;
  4. Neil Patel’s blog;
  5. Bruce Clay’s blog;

You can also participate in SEO workshops or, especially in this period, free webinars on search engine optimization and positioning on Google. Another very useful source of learning for learning SEO and on which I have spent a lot of time for a personal matter of practicality and interest, is that of reading books on SEO.

Find Your SEO Specialty

Besides having extensive training on the subject and achieving a 360-degree view of the world of Search Engine Optimization, I honestly recommend that you identify and focus your study on a specific SEO niche.

In my case, for example, also given my previous experience in web development, I decided to deepen the training on Technical SEO and turn it into a specialization.

Here are some examples of topics on which to go in-depth and make them become a possible specialization:

  • The Link Building;
  • SEO Copywriting;
  • The Web Performance;
  • Content Marketing;
  • Web Design and usability.

Talk to SEO Experts

Participate in SEO forums, communities, or Facebook groups. In these places, you will find experts to ask questions, ask for advice and explanations, and establish a professional comparison.

In addition to the three elements mentioned at the beginning of this article – patience, perseverance, and experimentation – I believe that comparing with other professionals has been an abundant element for my professional growth.

The Experiment in the Field

Among the fundamental elements for learning SEO, I mentioned experimentation.

Studying SEO also means trying, testing, making mistakes, and correcting. And then start over to learn something new every day.

Therefore register one or more domains. Open blogs or pilot projects to carry out all the tests necessary to experiment with SEO optimization techniques and positioning on Google. Don’t delay this step, and do it now!

Conclusion

In this article, I’ve tried to summarize the essential resources that helped me become a Search Engine Optimization expert. Resources are also my daily source of incremental SEO training and updating.

And you? What are or what were the sources and resources that allowed you to learn SEO? Feel free to leave a comment if you wish to add something useful to integrate this content.

Tips for Registering a Domain Name

Registering a domain name is a business card of every website. The name and the top-level domain choose to determine the first impression you have of a company or a blog, even before visiting a single page. The challenge in choosing a domain is to find a name that is concise and at the same time attractive to both potential visitors and search engines. However, there are also formal and legal directives, which should take into consideration. We have summarized the essential tips for registering a domain.

Tips for Registering a Domain Name: Index

  1. Register your domain
  2. Configuring the second-level Domain
  3. Choice of the top-level Domain
  4. No domain without trademark rights
  5. Verify trademark rights in domains

Register your Domain

Every web project, be it an online shop, a blog, or a private website, starts with the appropriate domain name, which is divided into a Top Level Domain (TLD), with extensions such as .com.bd or .com, and a second-level domain. This fundamental element makes up the domain name. In principle, anyone can register a domain in Bangladesh. The desired character is found quickly, and just as quickly, you can check with one of the providers if the desired domain is still available.

The provider is also responsible for registering with the competent authority. For each top-level domain, there is a specific body, which takes care of the registration. Providers, as registrars, collaborate with these entities. If you wanted to register a domain under five different TLDs, you would theoretically have to contact five other registrars. Registrars such as IONOS are responsible for making these communications.

Before registering a domain, each user should check whether the desired name contravenes the trademark law. Infringement of trademark law in domains is one of the most common mistakes when registering a domain.

Configuring the second-level Domain

The choice of domain names is relatively free in Bangladesh. However, it must meet some technical requirements: it is possible to use all the characters from a to z, use 0 to 9 numbers, and even the dashes, which cannot find at the beginning of the second-level domain. Other symbols such as dots, bars, and question marks are not allowed. As a rule, the domain name cannot exceed 63 characters.

In the meantime, domain names have also become available that only a few years ago could not be registered, including short domains with a minimum of two characters (for example, www.no.com) and so-called internationalized domain names.

Choice of top-level Domain

The top-level domains constitute the highest level in the name’s definition and are the last part of the domain after the point on the right. The most used suffixes are .com, .net, .org, and the specific domains of each country, such as .com.bd, .in, .cn .it, .de, .es. It is distinguished between:

Generic TLDs (gTLDs): generic top-level domains indicate to understand the type of website offer. Therefore, a commercial proposal is expected from a .com (commercial) site, while a .org (organization) refers to an organization’s area.

Country-specific TLDs (ccTLDs): Country-specific top-level domains tell you where a website comes from. Country suffixes usually have two letters, for example, .bd stands for Bangladesh, .de for Germany and .es for Spain.

Another useful tip when registering a domain is to secure multiple domain extensions and multiple name variations. Providers often offer good packages, thanks to which you can register the desired name with multiple top-level domains. With this, the website’s visibility increases and all-important variants of the domain are blocked, therefore not available to third parties.

Internationalized domain names

Can represent Thanks to internationalized domains, specific symbols of each country in the domain. For example, in France, it is about accents, while in Germany about umlauts. Domains of this type are then converted because the DNS system recognizes only the English ASCII alphabet.

When entered in the browser window, the domains with the accent work without problems, however, not all email programs and email services are already capable of using accented addresses. At the time of sending, I could trace the page back to an error message. So if you own a site with an internationalized domain, it is always better to have a variant without an accent.

The new top-level domains

The so-called “new top-level domains” (new TLDs or nTLDs) also belong to the category of generic domains (gTLDs). Since 2013, new domain extensions have begun to be released. It is possible to configure particular domain names and give the visitor of the web page a concrete indication of the extension’s offer. You can use both commercial concepts, such as .bar or .business, and terms that indicate a country’s location, for example extensions such as .berlin or .bayern fall into this category. In total, should includ around 700 new TLDs in the registration process. With Bcloud, pre-register new top-level domains before they are launched on the market, ie they can be reserved. The new top-level domains are an excellent alternative if the chosen domain name is already registered and you do not want to give up a choice made.

Extensions in .ch as a Particular Case

The .ch domain extension falls into the category of national top-level domains. The abbreviation .ch derives from Confoederatio Helvetica, the Latin name of the Swiss Confederation. In addition to being a national domain, this extension is used by some radio or television companies. In this case, the abbreviation .ch stands for the channel. One of the most critical users of this extension is the official broadcasting site of the European Union, available only under the URL ebu.ch (www.ebu.ch).
“Buy” a domain

Whoever registers a domain only rents it for a fixed period. Talking about the purchase of a domain is therefore not correct. If the contract is not renewed at the end of its term, the domain name would be free again and could be rented by other interested parties. Even with the domain name sale, no virtual ownership is transferred from person A to person B, but merely the registration beneficiary changes.

What changes with a change of provider

If you want to change the provider (registrar) but keep your domain already registered, there is usually no problem. You need the authorization code of your domain, which can be requested from the first provider. For example, if you want to change from another provider to Rolen CLoud, you have to fill out a domain transfer form and confirm it. All other steps are clarified step by step. As already explained above, the provider then turns to the registration authority as a registrar.

The time required for the transfer of a domain depends on the respective bodies’ procedural rules (registry). Typically, should calculate five or six business days for generic top-level domains and new top-level domains. Subsequent DNS updates usually take 24 to 48 hours.

It is advisable to request the domain’s transfer no later than one month before the contract with the current provider ends. If the request is submitted too late, it may be necessary to extend the domain’s validity period to be migrated with the current provider again before a transfer to a new provider is possible.

No domain without trademark rights

Those who sell Adidas shoes online logically may want to enter the brand name in the domain. However, it is essential to pay particular attention as it is elementary to violate the rules to protect the trademark and the right to a name. The use of the name of a trademark is only possible with the authorization of the owner. Anyone who uses the brand or company name in their domain name without being authorized must consider a possible warning. Therefore, it is essential not to underestimate the issue; disputes up to € 50,000 are not a rarity. Those who want to avoid fines and legal proceedings for their safety must check the following aspects before registering the desired domain:

  • Brand and company names: Online stores that aim to replicate a big brand name to entice visitors are eye-catching. However, simplifying the brand name to suit the needs of the target or customer is not allowed in most cases, also because company names are protected by the right to the name and cannot be used by third parties as domain names.
  • Names of public figures: The names of public figures are also regulated by the right to name according to articles 6 and 7 of the civil code. Therefore many proper names and surnames are protected, provided they are not generic terms. Anyone wishing to create a Laura Pausini fanpage or a blog that imitates Francesco Totti must take into consideration the rights of the famous person when choosing the domain name.
  • Domains with typing errors: Typical typing errors such as ebey.de, gogle.de, amason.de should under no circumstances be considered when choosing the domain name. Large brands often also protect similar combinations, so even using misspelled variants there is damage to the brand. Knowing this, it is possible to protect your company and from the very beginning safeguard yourself from so-called domains with typing errors.
  • Famous titles: Whether in movies, magazines, or TV series, should not use tags from famous publications in the domain name. These terms are protected by the regulations regarding the protection of securities, and unauthorized use is not permitted.

It would be best to avoid even the names of cities, entities, or other public structures in the domain registration because it could violate the trademark law. The rule applies that damage to the trademark exists if an unauthorized third party profits from its reputation without having the right to do so. Particularly famous names such as Mercedes or BMW do not have to be registered as trademarks because they enjoy special protection.

Verify trademark rights in domains

Domain trademark law applies to commercial websites. Private websites with no commercial intent excluded from this rule. However, even those who want to earn with their website through advertising banners must choose the domain in the strictest respect for trademark law. You can find out which names and critical concepts fall under this right from the relevant trademark and patent offices. Verification is possible in a few steps and for free on the relevant web pages. For a quick check, we recommend the following websites:

Bangladeshi brands: DPDT

European brands: OAMI Europe

International brands: WIPO International

However, it cannot perform this search for analogies on the pages mentioned above; therefore, it is advisable to contact a specialized lawyer. This article cannot be contemplate legal advice in any way and is not a substitute for expert advice.

What is a ccTLD? – Country Code Top-Level Domain

Top Level Domains (abbreviated TLD) represent the highest level in the Domain Name System hierarchy, a domain name system (abbreviated DNS), a service that uses a database distributed on the Internet. As the final part of an internet address, it is also often referred to as domain extensions. Their function is to contribute to a more exact order of all addresses registered in the DNS. For this purpose, ICANN (Internet Corporation for Assigned Names and Numbers) assigns national top-level domains, also called ccTLDs (country code TLDs), which depend on the respective nation. The conditions for registering a ccTLD are defined in the regulation governing domains, such as the permitted symbols, minimum/maximum length, or residence. For example, there are only a few limitations for the Bangladeshi .com.bd domain, which apply to most of the most used ccTLDs. Besides, ICANN also provides TLDs related to specific topics (gTLDs), such as .com, initially reserved for US companies.

Country Code Top-Level Domain: Index

  • National top level domains
  • Changes to the ccTLD system
  • Top level domain worldwide

National top-level Domains

The ccTLDs are always composed of a two-letter code assigned to each country with the introduction of the ISO 3166 Standard in 1974. According to the ISO standard, territories that are geographically divided by the country of origin have also been assigned their own TLD. Thus, for example, in addition to the Australian domain .au there are also ccTLDs for the Cocos Islands (.cc), Christmas Island (.cx), Norfolk Island (.nf) or Heard and McDonald Island (.hm ), even if they are still Australian territories. Two exceptions, which do not follow the standard guidelines, are:

  • The United Kingdom uses the ccTLD .uk, although the appropriate .gb domain is also registered but is not used.
  • The European Union (EU), which, although it is not a single nation or even a geographically separated territory, uses the .eu ccTLD. Thanks to an exception to the rule, which established to meet a practical need.

Each country has the right to determine its guidelines for its domain assignment creates many differences. For example, to register a French TLD, it is necessary that the domain owner has a residence in France or that his company has it. In Bangladesh, you can register a .com.bd domain if you reside in a state of Bangladesh. Many of the people have taken advantage of the domain assignment rules and adapted their ccTLD to their goals:

  1. .to: the ccTLD of the island state Tonga has been managed since 1997 by the registration body Tonic. The assignment takes place with an automatic procedure independent of the applicant’s residence. Since Tonic does not allow any whois checks, the manager of a .to domain remains completely anonymous. For this reason, the extension is particularly popular with file hosting services and those that offer videos that do not respect copyright.
  2. .tv: Tuvalu domain has earned the small state more than $ 50 million, being sold to the DotTV company as a commercial domain for television. With the money, an IT infrastructure was financed and the registration fee paid to the United Nations.
  3. .ag: the .ag top-level domain is assigned to Antigua and Barbuda’s independent states, but is also used by Private Limited Companies (companies similar to our SPAs) based in German-speaking countries.
  4. .me: the national TLD of Montenegro has been the subject of a real avalanche of registrations after being made available in August 2008. The .me domains, which can be combined with other words to form sentences like love .me, they have often been recorded for auction. A particular case was the sale of the meet .me domain for $ 450,000 in 2011.

Besides, more than 200 existing TLDs are internationalized TLDs, which contain umlauts, diatric signs, or letters of the non-Latin alphabet. These internationalized domain names (abbreviated to IDN or NDI) have been made available since 2010. Can use Virtually any character of the Unicode code, but each assigning body decides for itself which characters are allowed. You can consult the complete list of national Top Level Domains and the updated Wikipedia collection of internationalized TLDs.

Changes to the ccTLD System

As the national TLD system is based on geographical and political criteria, it is evident that changes have been made and will need to be made. Today, ICANN is responsible for deleting ccTLDs that are no longer used and registering new ones. This process often turns out to be lengthy, as the example of the Soviet Union’s national TLD shows. Although the Soviet Union collapsed as early as 1991, it is still possible today to register a. Some examples of domains that have completed the cancellation process and are therefore former ccTLDs are:

  1. .dd: the .dd domain was initially intended for the GDR, which still existed at the time of introducing national TLDs. Except for internal use in the network of Jena and Dresden’s universities, the domain extension has never really been used.
  2. .an: for citizens of the Netherlands Antilles, it was possible to register a .an address until 10 October 2010, i.e., until the islands ceased to be under the Netherlands’ dependence. Today ICANN has created as new domains .bg (Caribbean Netherlands), .cw (Curaçao) and .sx (Saint Martin).
  3. .zr: Shortly after the national TLD of the Republic of Zaire establish, the state renamed itself the Democratic Republic of Congo in 1997 and then give it the new .cd domain. In 2001 .zr was permanently removed from ICANN.
  4. .yu: the ccTLD of the Republic of Yugoslavia, which at the same time included Serbia and Montenegro, was deleted on 30 March 2010, after giving website operators the possibility to switch to the .rs (Serbia) and .me ( Montenegro).
  5. .um: The Top Level Domain assigned to the Minor Outlying Islands of the United States of America, a group of uninhabited Pacific islands, eliminated in 2008 by ICANN for lack of use.

By comparison, many more registrations can count the new top-level domains (nTLDs). In 2015, over 160 million domains were registered here. In the ccTLDs, there were about 150 million fewer.

The preferred domain extension is the top-level domain .com, followed by the national top-level domain .cn, that of the People’s Republic of China.

 

Alternatives to a dot COM BD domain

Numerous Bangladeshi internet addresses (also called domains) end with the typical .com.bd extension specific to the country, today much loved and therefore often used. If you want to register a domain for your site, it is not uncommon for the situation to occur in which the name you have chosen with .com.bd ending is already occupied. However, you still have the option of securing your favorite names for your site. It is possible thanks to the use of alternative extensions: the choice is quite vast.

Alternatives to a dot COM BD Domain: Index

  • The great popularity of .com.bd domains
  • Generic top-level domains
  • Advantages of generic top-level domains
  • Reserve and buy the right domain

The Great Popularity of .com.bd Domains

The extension of a website is called Top Level Domain (TLD). The abbreviation .com.bd is known throughout the world as a specific termination for Italian sites. However, precisely because it is so common, the choice of web addresses still available is relatively small—those who want to buy a domain suitable for their site. But in doing so, realize that there are no more .com.bd domains available. There have two options: either fall back on another address (which can often lead to a complicated, inaccurate, or too long) or use another TLD (such as .com, .online, or .org), which in combination with the desired name may still be free. The advantage is that the address of your homepage is easy for the user to remember.

Generic top-level Domains

Unlike country-specific “Country Code Top-Level-Domains” (ccTLDs) such as .de or .fr, top-level domains (gTLDs) inevitably refer to a specific country. Even more often, gTLDs offer the possibility of highlighting the thematic area of ​​a site thanks to extensions (for example, .com stands for “commercial” and .org for “organization”).

In gTLDs, there are different forms: some extensions (such as .com, .net, .org or .biz). There have existed for some time and have established themselves over the years. Apart from these classic gTLDs, there are also the so-called new generic top-level domains (new gTLDs or even nTLDs). These include extensions that are being added gradually from March 2013. Many new top-level domains are already available and should exceed 1000 in the future. Examples are the .online, .web, .page or .info extensions.

In many nTLDs, the name already refers to a specific offer. Thus, for example, extensions such as .shop, .sport, .club or .hotel are used to emphasize the type and purpose of a web page. Regional extensions such as .barcelona or .berlin are also available. The new TLDs offer many new possibilities to adapt your domain to your web offer. But there are also nTLDs without a certain context like .xyz.

Advantages of generic top-level domains

Some of the benefits of generic top-level domains are obvious. For example, you want to open a site for your company or your brand, but its name .com.bd extension is already occupied. By using another free TLD, you can, however, use an easy-to-remember domain for your web presence.

It is also possible to show visitors the content of the page. If you manage an online store, there is the extension .shop, .shopping, .store. Depending on the organization and the type of assortment, you could also use nTLDs extensions such as .boutique, .fashion, or .shoes. Along with the examples just mentioned with nTLDs, other areas and sectors are also covered.

If your site has an international audience, you should use the same generic top-level domain. A .com.bd domain operates nationally, while the .web, .com or .online extensions are also understandable in other countries and have no geographical limitation of the offer.

Reserve and buy the right domain

There are many providers on the internet, acting as registrars, on which you can register your domain. The latter are companies or organizations that often offer other internet services (such as web hosting). As a rule, the providers also provide you with a control service for free domains, i.e., a function through which you can check whether the domain you have chosen is still available. However, it should note that some top-level domains can only be reserved provisionally, as the commercial release of these nTLDs has not yet been established.

In the search for the desired domain, cost plays an important role. Sometimes the prices vary a lot: from a few cents up to higher figures per year. It is possible to buy a domain only through a registrar, whose function is to send the registration order to the competent registry and take care of all the other domain configuration steps. In the following article, we provide you with some tips on domain registration.

The path to your domain is easier than you think. Even if the internet address you would like cannot have the .com.bd extension, you can choose many other TLD alternatives. Therefore, the large availability of new TLDs ensures that everyone can create their site with the right domain.

What you Should Know About Generic Top-Level Domains (gTLDs)

What you Should Know About Generic Top-Level Domains (gTLDs)

A web address (domain) comprises several parts, one of which is the extension also called the top-level domain or, in English, top-level domain (gTLD). There are different types of TLDs: for example, the .com.bd extension is a national TLD, while gTLDs such as .com (“commercial”) have an international diffusion. Both are part, like all TLDs, of the Domain Name System, which is an Internet address book. But what is the difference between gTLDs and other top-level domains, and how can they be further divided?

Generic top-level Domains vs. National top-level Domains

Regarding domain extensions, a distinction is made between gTLD and ccTLD. Known examples for generic top-level domains are, in addition to .com, .net, .org, and .info. Instead, the ccTLDs (cc = “country code”) are used as national Top Level Domains (for example .it for Italy or .de for Germany). A gTLD does not cover a geographical field but a thematic one: for example, .org stands for “organization” and usually refers to non-profit organizations. While with the gTLD .info, it is emphasized that a website has an informative character. Unlike ccTLDs, gTLDs always have at least three letters.

In the early days of the Internet, there were only a handful of generic top-level domains. In January 1985, the first gTLDs were introduced: .com, .org, .net, .edu, .gov, .int and .arpa (the first ccTLDs were also introduced in the same year). Today can be trace hundreds of generic domain extensions back to the step-by-step introduction of new gTLDs.

Generic top-level domains fall into two different forms: sponsored (also called sponsored domains) and unsponsored. To have a sponsored TLD (sTLD), certain criteria must be met, established by the sponsors (companies or organizations), who are also responsible for the controls on the guidelines and management of their TLD. Sponsored extensions are for example .gov (for US government bodies), .int (for international organizations) and .jobs (for human resources).

The unsponsored TLDs (uTLDs) are instead controlled and managed centrally by ICANN (Internet Corporation for Assigned Names and Numbers) is responsible for this and collaborates with various partners. Initially, with the introduction of the first uTLDs, it was established that these too could only be obtained under certain conditions, namely that they had a clear reference to the website (similar to sponsored gTLDs). For example, .com was initially only available to businesses, .net was intended only for providers, and .pro was intended for established professionals in a variety of industries. But the projects were quickly abandoned as in the meantime, and almost every uTLD has become available to everyone: individuals, companies, organizations, etc.

Overview of the Most Common gTLDs

As a result of the new TLDs’ mass release, the number of generic extensions has become difficult to determine overtime. Can find more information on recently registered gTLDs in our article on new gTLDs. The following tables give you an overview of the most common generic top-level domains, distinguishing them into sponsored (or sponsored) and unsponsored.

The .arpa domain extension does not appear because it is an exception. It was introduced in 1985 in the Domain Name System as the first TLD. At first, it served as a conventional host name for the transfer from Arpanet’s (the Internet’s predecessor) to the Domain Name System. Today .arpa is used exclusively for the Internet infrastructure, while the TLD is no longer publicly available, and registrations under that domain are no longer possible.

Past and Future Domain Extensions

Generic top-level domains are one of the most important technical pillars of the Internet and have existed since the Web’s birth. They will also play an essential role in the assignment of domains in the future as it is assumed that the generic TLDs that have established themselves in the last decades will also be relevant in the future.

The choice of addresses left with common extensions such as .com, .org or .net, decreases continuously and goes for national TLDs. I can see this aspect clearly from the following infographic, which explains the history of the release of .com domains. The great popularity of top-level domains, such as .com, .info or .it, has made the availability of new alternatives inevitable.

Now, thanks to the new gTLDs, domains have already been blocked. For a long time can be purchased only with another extension. This brings many website operators closer to their dream domain.