SEO Plans and Pricing Packages – Want to see your company as a brand?

Having a website or Facebook page doesn’t mean you’re done. To see your company as a brand you must do SEO. SEO means Search engine optimization. Below are the details about SEO Plans and Pricing Packages –

SEO Plans and Pricing Packages 2021

SEO Plans and Pricing Packages

SEO is the process by which the pages of your website are ranked first in other search engines including Google, Yahoo, Bing by searching based on a specific keyword. But nowadays most of the online marketers are targeting Google search engine for some remarkable algorithms of Google search results. Because currently Google is the most searched. In other words, search engine optimization or SEO is a technical strategy to bring your website to the first page of search engines through search engine optimization.

Keyword Research

  • Keyphrase Research & Selection

Help Great keyphrase research is the solid base of any SEO campaign. We will analysis keywords to determine what phrases will convert, which phrases will drive traffic, and which will do both.

  • Keyphrase Analysis & Planning

Help Keyphrase analysis or keyword analysis is one of the most important techniques to get right for online marketers. Keyphrase analysis involves reviewing the search terms visitors are using to search for products, services and brands, identifying target keyphrases and then using analytics to target the right keyphrases

  • Predictive Keyword Analysis

Help Predictive keyword Analysis means that keyword which has no search before, but this keyword will search after some of the days or month. Like New iPhone releasing base keyword (iPhone 10 or 10+)

  • Competitor Analysis

Help Identifying competitors and evaluate their strategies to consider their strengths and weaknesses relative to those of your own product or service. A competitive analysis is a critical part of a company marketing plan.

On-Page Optimization

  • Title & Meta Tags Optimization
  • Header Tags Optimize

Help An H1 tag is like the title of a book and should be written to include focused keywords. Header tags should be in order and not move from an order that sequentially makes sense.

  • Onsite Blog Setup

Help We will set up an SEO friendly WordPress blog on your site if it’s not present.

  • Content Optimization

Help Content Organization means to make a content page useful to a wide range of visitor or user.

  • Image Optimization

Help The key reasons why image optimization is important for SEO. By optimizing images, you can easily rank higher in Google Image Search results. This helps in driving huge traffic through search engines, especially if you are dealing with products and services based on images.

  • URL Optimization

Help Make SEO friendly URL Restructuring using focus keyword

  • Internal Link Structuring & Optimization

Help Outbound links are helpful, but your internal link building is also important for SEO. We’ll incorporate an internal linking structure ensuring all pages create an internal ‘web’ to help increase your SEO.

  • Required Page Create & Optimization

Help In modern SEO a website Should Have Some Mandatory Page like About, Contact, Privacy Policy, Refund Policy, Disclaimer, Terms of Service, Terms of Condition.

  • Custom 404 Error Page Setup

Help A custom 404 error page that will tell search engines and users where to go if they type in the wrong URL.

  • Footer Optimization

Help Footer links help search engine rankings. While links in body copy count for more than links all by themselves, such as in a navigation bar, sidebar, or footer, they do have value because your links tell the search engines which pages are most important.

  • Robots.txt Creation & Optimization

Help A robots.txt is a text file that dwells in the root directory of a website and gives search engines crawlers indication as to which pages they can crawl and index, during the crawling and indexing process.

  • XML Sitemap Creation

Help Search engines show every page on your site, the importance of these pages, and how often they’re updated.

  • Webmaster Tools Setup

Help Configure Google Webmasters Tools, Bing Webmasters Tools, Yandex Webmasters Tools and other Webmasters Tools.

  • Analytics Tools Setup

Help Configure Google Analytics Tools and Other Data Analytic Tools.

Content Marketing

  • Informational Content Writing & Sharing

Help Our Expert copywriter will write Informational content for your business.

  • Article Writing & Submission

Help Our Expert copywriter will write content for your business.

  • Guest Blog Outreach

Help Through guest blogging outreach, you can tap into existing, relevant audiences and introduce your brand to a big batch of new readers.

  • Press Release Writing & Submission
  • Classified Writing & Submission

Web 2.0 Writing & Posting

Help Writing unique content for web 2.0 website and submission.

  • Premium PR Distribution

Help Writing premium press release and submission.

  • SlideShare Creation & Submission

Help Create Slide & Submit on SlideShare

  • Doc File Creation & Submission

Help Create Doc Files and Submit on document sharing Directory.

  • PDF File Creation & Submission

Help Create PDF Files and Submit on document sharing directory.

  • Presentations Sharing

Help Create Presentations and Submit on document sharing directory.

Video Marketing

If we create the video client should be paid us for video creation. If client provides video, the price none for them.

  • Youtube Channel Creation

Help Create Youtube Channel and design Cover page.

  • Video / Infographic Creation

Help Video Creation Spend Extra and it will be billed by the client.

  • Video / Infographic Submission
  • Video/PPT Creation

Help Powerpoint video creation and submission

  • Video/PPT Submission

Help Powerpoint video submission

  • Video Social Bookmarking

Image Marketing

  • Infographic Creation & Distribution
  • Image Sharing
  • GIFs Image Sharing
  • Quotes/Memes Images Sharing
  • Inside-Business Photos
  • Screenshots Image Sharing

Local SEO

  • GPS Business Listings

Help Global Positioning Systems (GPS) are a practical way of marketing your business to consumers who are always on the move.

  • Geo-Tagging of Photos

Help A geotagged photograph is a photograph which is linked with a geographical location by geotagging.

  • Startup Business Listings

Help Listing your website on the local and global business listing directory.

  • NAP Syndication

Help NAP stands for Name, Address, Phone Number. NAP is critical for businesses wishing to rank well in the local organic search results.

  • Google My Business Optimization

Help SoftBangla will claim, set up and optimize your Google My Business business profile with Google.

  • Updating Pages & Schema Integration

Help Schema markup is code (semantic vocabulary) that you put on your website to help the search engines return more informative results for users. If you’ve ever used rich snippets, you’ll understand exactly what schema markup is all about.

  • Genuine Review Posting

Help For a better understanding of the user, We Provide Genuine Review Posting for your Business.

  • Google Ads Management

Help Google Adwords Spend Extra and it will be billed by the client.

  • Competitor Link Analysis

Help When you execute a competitor backlink analysis, you review websites that are in your industry and/or share an audience similar to yours. A competitor backlink analysis helps build a digital strategy for your website and allows you to evaluate the competition in your industry.

  • One Way Link Building
  • Broken Link Building

Help As a link building tactic, broken link building is an efficient, white-hat, scalable, content-focused link building strategy that builds links through finding broken links, recreating that broken content, and helping webmasters replace broken links with your corrected link.

  • Tier Link Building

Help Tiered link building is one of the most efficient ways of link building at the moment. It offers a huge range of benefits which can help save you from future Google Algorithm updates.

  • Niche Link Building
  • Question & Answer Backlink

Help A backlink is built when a page of another website links to a page on yours. Backlinks are important to search engines because they are a signal that the site being linked to has quality, worthwhile information on a topic relevant to the site linking to it.

  • Forum Posting Backlink
  • Social Bookmarking

Help Social bookmarking is a way for people to store, organize, search, and manage “bookmarks” of web pages. Users save links to web pages that they like or want to share, using a social bookmarking site to store these links.

Social Media Marketing

Facebook Marketing

  • Facebook Page Creation

Help Create facebook page and design banner

  • Facebook Page Optimization

Help Optimize Facebook Page (Website integration, address implement, Phone number provide to page)

  • Facebook Likes Increase
  • Facebook Regular Posting

Help A regular basis we do a unique posting on facebook page.

  • Facebook Ads Management

Help Facebook Ads Spend Extra and it will be billed by the client.

Note: Facebook Ads Spend Extra and it will be billed by the client.

Twitter Marketing

  • Twitter Profile Account Creation
  • Twitter Profile Optimization

Help Create profile, provide data on account and cover page design.

  • Twitter Regular Tweets

Help A regular basis we do a unique tweet on the twitter account.

Pinterest Marketing

  • Pinterest Creation Optimization
  • Website Interrogation

Help Create a profile, interragation website and provide data on profile.

  • Custom Pinboards & Pin images

Help Create board and pin images on Pinterest

  • Pinterest Regular Pin

Help A regular basis we Create Board and pin images.

LinkedIn Marketing

  • LinkedIn Page Creation
  • LinkedIn Page Optimization
  • Website Configuration

Help Creation account and configuration website

  • LinkedIn Address Verification

Help Clients have to provide their business address

  • LinkedIn Regular Post

Help A regular basis we do a unique post on your account.

Others Social Creation

  • Myspace Create & Optimization
  • Reddit Create & Optimization
  • Instagram (Need Mobile Verification)
  • Others Social Media Profile Creation

Help In online, there has a huge social media platform. We will create social media profile for your business.

Technical SEO

  • Website Speed Optimization

Help Website Speed Optimization is a decisive factor in both rankings and conversions.

  • AMP/Mobile Site Optimization

Help If you have a individual mobile site, we will optimize it for the search engines as well.

  • Facebook Open Graph Setup

Help Setting up the Facebook Open Graph & API.

  • Twitter Card Snippet Setup

Help With Twitter Cards, you can attach rich photos, videos and media experiences to Tweets, helping to drive traffic to your website.

  • Website Navigation Optimization
  • Canonicalization

Help Having a compatible domain format allows search engines to know how your site should properly display to the users

  • 301 Redirection

Help A 301 redirect is a permanent redirect from one URL to another. And the same can be said for your website. If you’re moving a website from one URL to another, you need to take the necessary steps to ensure your visitors get sent to the right place. In the world of tech, this is called a 301 redirect.

  • Broken Links Optimization
  • Webmaster Tools – Crawl Error Resolution

Help Crawl errors happen when a search engine attempt to reach a page on your website but fails at it. Let’s shed some more light on crawling first. Crawling is the process where a search engine tries to visit every page of your website via a bot.

  • Review Blocked Resources & Fetch

Help Blocked resources are files such as CSS, Javascript, or images that are being blocked from Googlebot. When you change from HTTP to HTTPS, it is particularly important that there are no blocked resources so Google can have a clean look at the entirety of your site.

  • Schema Markup Implementation

Help Schema markup is code (semantic vocabulary) that put on a website to help the search engines giving back more informative results for users

  • HTML Code Cleanup & Optimization

Help Removes scripts, CSS, and other non-basic elements like object, canvas, table tag etc Also, fixes and formats HTML.

Crawlability & HTML Sitemap

Use Hreflang for Regional URL

Help The hreflang attribute (also referred to as rel=”alternate” hreflang=”x” ) tells Google which language are using on a specific page, so the search engine can dish up that result to users searching in that language

  • Secure Protocol HTTPS Setup

Help Enabling HTTPS on your servers is a critical step in providing security for your web pages.

Conversion Tracking

  • Google Analytics Setup & Integration

Help If you don’t have installed Google Analytics already, we’ll do this for you. We’ll also set up new goals (filling out a form, Track Sales, Call Back Requests, Track Comments, Newsletter Subscriptions, etc) based on what your individual goals are.

  • Google Analytics Traffic Analysis

Help We’ll monitor a full analysis of where your traffic is come from, where they went on your site and from which pages they left.

  • Ongoing ROI, Traffic, & Goal Reporting

Help Driving traffic is one thing, focusing on target keywords that convert is another. We’ll set up goals (fill out a form, purchase an item, call a number, etc) and track the progress of your campaign based on these goals.

  • Custom Dashboards/Data Views

Help A business dashboard is an information management tool that is used to track KPIs, metrics, and other key data points relevant to a business, department, or specific method. Through the use of data visualizations, dashboards simplify complex data sets to provide users with at a glancing awareness of current performance.

  • Retargeting Setup

Help Retargeting is mostly used to describe the online display ads that are displayed to visitors who came to your website but browse away without acting. We will be setting up an ad account for you and it will be billed to you directly. It generally costs $0.50 to $1 for every click and is a great way to reengage the lost visitors for better conversion.

  • Conversion Tracking

Help Conversion tracking is an Analytics tool that shows you what happens after a customer interacts with your ads.

  • Click Maps

Help A click map is a graphic representation of the areas of a website where visitors click. It allows to track user activity on a page and see which images, buttons, text or page elements they click on, as well as the areas of your website that are being ignored.

  • Eye-Tracking Maps

Help Eye tracking is about eye movement. Specifically, it records several elements of eye position and movement for the purposes of drive some sort of meaning.

  • Online Project Management Schedule

Help Our online project management system clearly outlines all deliverables and remaining dates so the project is fulfilled on track at all times.

Reporting

  • Initial Website Analysis Reporting

Help Initial Website Analysis & SEO report with prioritized recommendations. Based on a website audit, initial Moz Analytics crawl, Google Analytics data, webmasters data.

  • SEO Planning Reporting

Help An SEO strategy plan is a blueprint for your Search Engine Optimization activities that can be mapped out in some definitive steps. It is a long term solution to drive pre-qualified traffic to your website, improve conversion rates and boost your online revenue.

  • Google Analytics Report

Help Google Analytics is a tool that can provide valuable insights into what’s happening on your website, your levels of traffic and engagement, and the success of your campaigns.

  • Initial Keyword Analysis Sheet

Help After research and analysis keyword/keyphrases we will provide a sheet with a keyword matrics

  • Monthly Ranking & Traffic Report

Help Include keyword rankings, traffic, backlinks, competitor analysis, site audits. Our SEO reporting makes keeping you up-to-date on performance.

  • Searcher Experience Analysis

Help Search engines use the user experience of web searchers to determine which web pages or URLs to rank in the highest position on Search engine results page.

  • Monitor Competitors Search Ranking

Help In order to ensure that your website is ranking at its best, it’s important to keep monitoring on competitor rankings as well.

  • Monitor Competitors Website Change

Help It’s important to keep monitoring on competitor websites to see the changes they’re making that potentially help them rank.

  • UX & Conversion Report

Help Our comprehensive conversion & UX audit delivers results. Understand why your site is not converting and create a conversion improvement action plan.

SEO plans and pricing packages in Bangladesh

The desire and tendency among companies in our country to make themselves as a brand is relatively low. Companies of telco industry in Bangladesh such as Grameenphone, Robi, Banglalink, Bcloud have done a lot for brand building of their services. Besides, some companies like Rahim Afroz, Square, Pran, Aarong etc. are working significantly to establish their companies, products and services as brands in Bangladesh. Brand building is a continuous process. One has to work day after day to establish a company and its product as a brand.

 

আপনার কোম্পানির ব্র্যান্ডিং করবে বিক্লাউড

একটি ব্র্যান্ড হ’ল একটি নাম, পদ, নকশা, প্রতীক, লোগো বা অন্য কোনও বৈশিষ্ট্য যা একজন বিক্রেতার ভাল পন্য বা সার্ভিস অন্য বিক্রেতার চেয়ে আলাদা হিসাবে চিহ্নিত করে। সেই জন্য আপনার কোম্পানির ব্র্যান্ডিং করবে বিক্লাউড।

ব্র্যান্ডিং কী?

ব্র্যান্ডিং হ’ল লোগো, ডিজাইন, মিশন স্টেটমেন্ট এবং সমস্ত বিপণন যোগাযোগের মধ্যে একটি ধারাবাহিক থিমের মতো উপাদানগুলিকে একত্রিত করে গ্রাহকের মনে কোনও সংস্থা, তার পণ্য বা পরিষেবাগুলির একটি দৃঢ় ইতিবাচক ধারণা তৈরি করার প্রক্রিয়া। কার্যকর ব্র্যান্ডিং সংস্থাগুলিকে তাদের প্রতিযোগীদের থেকে আলাদা করতে এবং বিশ্বস্ত গ্রাহক বেস তৈরি করতে সহায়তা করে।

কেন ব্র্যান্ডিং গুরুত্বপূর্ণ?-

আপনার প্রতিদ্বন্দ্বীদের তুলনায় প্রতিযোগিতামূলক সুবিধা প্রদান করে এবং আপনাকে গ্রাহককে অনেক কম ব্যয়ে অর্জন ও ধরে রাখতে সহায়তা করে একটি অনন্য ব্র্যান্ড আপনার নীচের লাইনে বিশাল প্রভাব ফেলতে পারে। ইকমার্সে, যেখানে প্রতিদিন নতুন সংস্থাগুলি (এবং তাই নতুন প্রতিযোগীরা) বসছে, সেখানে একটি প্রতিষ্ঠিত ব্র্যান্ড গ্রাহকদের আনতে এবং লাভ অর্জনে একটি অমূল্য সম্পদ হতে পারে।

আপনি কোনও বাধ্যকারী ব্র্যান্ড তৈরিতে সময় এবং প্রচেষ্টা ব্যয় করছেন কিনা বা তা মনোযোগ দিচ্ছেন না কেন, আপনার ব্যবসায়ের এখনও একটি ব্র্যান্ড রয়েছে। যাইহোক, আপনি কীভাবে দেখতে চান তা সম্পূর্ণ আলাদা হতে পারে।

গল্প, সম্পর্ক, বিপণন বার্তা এবং ভিজ্যুয়াল রিসোর্সের মাধ্যমে আপনার ব্র্যান্ডটি সাবধানতার সাথে গড়ে তোলার মাধ্যমে আপনার কাছে একটি অনন্য বন্ড তৈরির সুযোগ রয়েছে যা আপনার গ্রাহকদের প্রত্যাশায় অনুবাদ করে এবং কেনাবেচা সম্পর্কের বাইরে চলে যায়।

ভাল ব্র্যান্ডিং কৌশলগত, অন্যদিকে বিপণন কৌশলগত। আপনি যখন উচ্চ লক্ষ্য নির্ধারণ করেন এবং আপনার ব্র্যান্ডের প্রতিশ্রুতি স্পষ্টভাবে সংজ্ঞায়িত করেন, আপনি সেই লক্ষ্যগুলির দিকে এগিয়ে যাওয়ার জন্য একটি বিপণন পরিকল্পনা তৈরি করতে শুরু করতে পারেন।

 

What is Google Lighthouse?

Google Lighthouse is a tool that tests the usability and performance of progressive web apps. In addition to web apps, users can also use the tool to analyze traditional websites’ performance and their optimization potential. Unlike many other analytics tools, Google’s new tool offers the ability to adapt and filter test conditions to get as realistic an assessment as possible of websites’ actual performance metrics.

  • Introduction to Google Lighthouse
  • What is Google Lighthouse capable of specifically?
  • How do you use Google Lighthouse?
  • What can be seen with Lighthouse?

Introduction to Google Lighthouse

Progressive web apps are websites that come close to mobile apps in appearance, functionality, and applicability. Web apps offer dynamic content and are now enjoying great popularity. Examples of progressive web applications are websites like booking.com or Twitter, which have a surprising number of native app features in their browser version.

In order for these progressive web apps, also known as PWAs, to give users the feeling that they are using native apps, PWAs must meet certain parameters and performance characteristics. The Google Lighthouse test measures and optimizes these performance aspects. Lighthouse is open source software and is used primarily via a Chrome extension. Usage is very simple: after installing the extension, you can open any website and test its performance with a click on the extension icon. The evaluation takes place in the form of detailed tables of the measured values ​​and graphical representations.

Google Lighthouse analyzes and compares the following areas: PWA, Performance, Accessibility, Best Practices, and SEO. You can get detailed information on each of the analysis areas mentioned. After the analysis, the tool also provides suggestions for improvement.

Lighthouse is highly flexible and offers various valuable analysis and comparison insights that you can use to optimize your website. Thanks to the freedom of configuration, it is possible to represent every conceivable scenario for analysis. The tool is suitable for beginners, experts, and professionals. Professionals and developers usually use Lighthouse not with the Chrome extension but with the command-line tool, which allows for more customization. However, the command line requires that node.js be pre-installed on the webserver.

What is Google Lighthouse capable of specifically?

Lighthouse checks websites in five different categories.

Progressive web app

Advanced web app analytics is the core feature of Google Lighthouse and has been available since its release. The software analyzes whether the website is working as expected. Specifically, Lighthouse checks whether all dynamic content and elements are displayed correctly, that the website registers a service worker, or that offline functionality is available. A service person is a script that is performed to make website information accessible even offline. For this purpose, a proxy interface is usually created between the website and the user.

Performance

As part of the performance, Lighthouse analyzes the website’s speed or web app and verifies the correct presentation of the elements loaded for the user. The analysis includes the following six sub-categories:

  • First Contentful Paint: indicates how long it takes for the first image or first text to be displayed in full on the site.
  • First Meaningful Paint: Indicates when the main content of the website is fully visible.
  • Speed ​​Index: recommended the speed at which the web page contents are displayed.
  • Time To Interactive: indicates when the page is loaded in order to be fully interactive.
  • First CPU Idle: Indicates when the web page main thread activity is low enough for the first time to process user input.
  • Estimated Input Latency: Estimates how many milliseconds the page or web app will respond to user input during the five-second window with the highest load on page creation. If the latency is greater than 50 milliseconds, users often find the page or app slow.

In addition to analyzing the factors mentioned above, Lighthouse also offers suggestions for improvement. These proposals provide versatile optimization options to reduce loading times. These include, for example, the compression of images, JavaScript, or the closing of resources that could block the rendering of web pages. All other performance analyzes also include recommendations on the following points:

  • Keep image files in formats that take up little storage space and save them in the correct size.
  • If possible, use compressed texts and JavaScript.
  • Optimize the cache for a better presentation of static content
  • Avoid redirects and load the essential requests early on to allow for low server response times.
  • If possible, provide animated content in modern, space-saving video formats.
  • Keep website data volumes as low as possible.
  • Use markup and tags sensibly to improve measurement and tracking results.

Accessibility

In the context of accessibility, Google Lighthouse checks whether people with physical disabilities can use the website or the progressive web application. It is explicitly checked whether essential elements such as buttons or links are sufficiently described, or images and graphics have a “voice over” function, which also allows the blind to acquire the contents via voice instructions.

Best practice

As part of best practices, Lighthouse mainly analyzes the security aspects of websites or PWAs. The tool checks if encryption technologies such as TLS are used, if the resources embedded in the website come from secure sources, or if the JavaScript libraries are secure. Lighthouse also analyzes whether all attached databases are safe, indicating insecure commands or using outdated APIs.

SEO

Google Lighthouse uses various tests to analyze the findability of the app or website by various search engines. However, these Lighthouse tests are minimal. Lighthouse gives the results of the analysis on a scale of 0 to 100 points. If it doesn’t get the total score, the website manager should step in, as optimization is needed.

Lighthouse’s focus here is on search engine optimization in the field of mobile devices. It also analyzes the mobile compatibility of the website or progressive web application and checks if the tags and metadata are optimized.

How do you use Google Lighthouse?

For some years now, Google Lighthouse can be installed directly as a Chrome extension. In general, Lighthouse can be used in many different ways. However, they all have one thing in familiar: on every computer where Lighthouse is to be used, the Google Chrome browser must be installed.

The easiest way to use Lighthouse is through Google DevTools. Lighthouse is available here in the Audit tab. Another variation is the use of the already mentioned Chrome plug-in. The advantage of the Chrome variant of Lighthouse is that it always has the latest version of the tool available. Lighthouse users also have the command line available. The advantage here is that Build-Tools can also be used. To do this, you can download a node.

What can be seen with Lighthouse?

Google Lighthouse provides key user experience indices with information such as “First Contentful Paint” or “First Input Delay,” and it does it very simply. To analyze scenarios as accurately as possible, the tool simulates real-world conditions, especially on mobile devices, in the form of CPU performance adjustments and other factors that affect users in daily use.

After analysis, Lighthouse provides scores ranging from 0 to 100, with 100 being the best result. With these scores, you can orient yourself to eliminate potential errors or make optimizations. In the website load time performance analysis, the score results are divided into three categories. Scores from 0 to 49 (red color scale) indicate the site is slow, 50 to 89 (orange color scale) indicate acceptable speed, and 90 to 100 (green color scale) indicate fast sites.

These results allow you to make the necessary settings and optimizations, if necessary, to speed up the website’s loading times. This method of returning analytics results applies to all measurable events, including PWA performance, accessibility, best practices, and SEO.

Progressive website or web application operators can use Lighthouse tests to obtain information and analytics for optimization purposes. Thanks to the chromatic scales and the suggestions provided, even newbies can independently take the first steps towards optimization.

How to Learn SEO In 2021

Is it possible to learn SEO yourself? Several times I have been asked the following question by clients who wanted to approach Search Engine Optimization.

My answer is absolute, yes, and in this article, I will try to give you practical advice and useful resources to learn how to do SEO in full autonomy.

I want to tell you what, in my opinion, are the fundamental elements that characterized my training and that allowed me to become a successful SEO Specialist today: patience, perseverance, and experimentation.

Then come the technical skills and knowledge of the subject in its entirety. Without these three elements, I believe it is impossible to achieve good results and consider yourself SEO experts.

How to learn SEO

Learning SEO in 2021 means rolling up your sleeves and investing your time and resources in online and offline training. It means learning the basics of SEO, knowing the Quality Raters’ guidelines, and acquiring a mindset oriented towards continuous updating on the Google algorithm and its updates.

Having the humility to make mistakes, grow from the mistakes made, and deal with industry experts. Bcloud will now try to give you some practical advice and point out useful resources based on my studies and my professional training.

The study from Google sources

In my opinion, the documentation made available by Google is a very precious resource, complete but above all free to start learning SEO.

These are the Google guidelines to start with:

  1. The Getting Started Guide to Search Engine Optimization (SEO);
  2. An overview of Google Search Console reports and tools;
  3. The Webmaster Central Blog to stay updated on the news from Google and its search engine
  4. The guidelines adopted by Google’s Quality Raters for the qualitative evaluation of a website;
  5. Guidelines for images to be included in your web pages;
  6. The Google Webmaster Center YouTube channel;
  7. The answers to the questions FAQ section where about organic search that Google receives most often from webmasters are collected;
  8. A section dedicated to troubleshooting search results;

Diversify your Training

In addition to the reliable documentation made available by Google, it is possible to find valid free or paid resources online to deepen the study of SEO.

Among these I would like to recommend sector blogs such as:

  1. The moz.com blog;
  2. The SEO channel of searchengineland.com;
  3. The backlinko.com blog or its channel dedicated to SEO training;
  4. Neil Patel’s blog;
  5. Bruce Clay’s blog;

You can also participate in SEO workshops or, especially in this period, free webinars on search engine optimization and positioning on Google. Another very useful source of learning for learning SEO and on which I have spent a lot of time for a personal matter of practicality and interest, is that of reading books on SEO.

Find Your SEO Specialty

Besides having extensive training on the subject and achieving a 360-degree view of the world of Search Engine Optimization, I honestly recommend that you identify and focus your study on a specific SEO niche.

In my case, for example, also given my previous experience in web development, I decided to deepen the training on Technical SEO and turn it into a specialization.

Here are some examples of topics on which to go in-depth and make them become a possible specialization:

  • The Link Building;
  • SEO Copywriting;
  • The Web Performance;
  • Content Marketing;
  • Web Design and usability.

Talk to SEO Experts

Participate in SEO forums, communities, or Facebook groups. In these places, you will find experts to ask questions, ask for advice and explanations, and establish a professional comparison.

In addition to the three elements mentioned at the beginning of this article – patience, perseverance, and experimentation – I believe that comparing with other professionals has been an abundant element for my professional growth.

The Experiment in the Field

Among the fundamental elements for learning SEO, I mentioned experimentation.

Studying SEO also means trying, testing, making mistakes, and correcting. And then start over to learn something new every day.

Therefore register one or more domains. Open blogs or pilot projects to carry out all the tests necessary to experiment with SEO optimization techniques and positioning on Google. Don’t delay this step, and do it now!

Conclusion

In this article, I’ve tried to summarize the essential resources that helped me become a Search Engine Optimization expert. Resources are also my daily source of incremental SEO training and updating.

And you? What are or what were the sources and resources that allowed you to learn SEO? Feel free to leave a comment if you wish to add something useful to integrate this content.

Relevant SEO Factors in Domain Selection

SEO Factors in Domain Selection

Backlink profile, content quality, and usability are just three of the many SEO factors in domain selection in Google ranking, which decide which websites appear in the top search engine results. For any website, having a good ranking is a decisive element, as most customers come through the search engines. The winning business card for an Internet site is undoubtedly the right domain. Whether this should contain a company name, relevant keywords, or other word combinations, the site manager decides. The question of whether this choice affects Google ranking or not remains highly debated. We have collected and summarized for you everything you need to know about SEO domains.

Google Ranking Factors are not a Fixed Rule

When it comes to Google ranking factors in domain selection, you shouldn’t think of an instruction manual with a list of things to do or check. Over 200 different ranking factors contribute to the definition of the algorithm that establishes the order of the search results shown, some of which are known and have been confirmed by official pages, while others voluntarily kept secret. This way, Google wants to avoid possible manipulation of the search results. There are many rumors about SEO experts, and it is not difficult to come across interviews with Google employees, experiences, studies, and other clues. There are also several theses related to the ideal SEO domain name. What influence could the name, extension, and age of a domain have on the positioning?

Keywords in the Domain Name

A few years ago, assumed that domains containing relevant keywords had an advantage in positioning on Google. The right keywords in the domain name allowed users to create a direct reference between the search criterion and the website. It positively influenced the CTR (the click-through rate), favoring the site’s positioning. Starting with an algorithm update in 2012, Google first checks the relevance of the “exact domain match” and rewards sites only when they contain quality and relevant content. Therefore, the number of domains composed of keywords in the search results progressively decreases, and the function that these domains’ choice plays as a presumed ranking factor.

Domains with the Company Name

If you use your brand as a domain name, the user knows what to expect. If these expectations are met, lower bounce rates and longer dwell times are created, both of which are very important in SEO. The name of the brand used as a domain is not only relevant for SEO purposes but above all-important for the image: those who use a brand name that is easy to remember as the domain of their site, thus also reinforces the identity of the company (the so-called corporate identity).

Extension of the Domain

Many website operators wonder if the new domain extensions are relevant for SEO purposes. Over the past few years, new top-level domains (TLD, short for Top Level Domain) have been progressively added to expand the market for classic domain extensions, such as .com. According to official statements by Google, the new generic TLDs (.hotel, .shop) are considered the same as the most common ones (.com, .org). Equally irrelevant to a site’s ranking would be whether or not its TLD contains a keyword. An exception in the equal treatment is that of specific TLDs for each country: in Italy .it domain will be more relevant than a .de, which will rarely appear among our country’s first search results. According to Google, new regional domains such as .berlin or .london are evaluated as .com domains.

Regardless of Google’s official decisions, the experts rely on their own experience. Consequently, TLDs’ choice affects the click-through rate and indirectly on search engine rankings. In this way, for example, pages with the extension .info, in the search for information pages, get a higher click-through rate.

Domain Ownership and Age

The fact that you are holders of multiple domains also has a specific influence on the SEO field. Suppose the past domains on his name have been penalized or recognized as spam. The owner retains this “reputation” for subsequent domains as well. Experts, therefore, recommend making information on domains available to the public. If on the one hand, there is the possibility of protecting one’s private sphere for whois requests, on the other hand, this could generate a lack of trust. Playing face-up is by far the most advisable choice.

Another factor that can indirectly affect the SEO profile is the age of the domain. It’s easy to see how long a domain has been registered. Netcraft offers a tool that identifies when a crawler first identified a domain. Established domains that have long provided some quality, inspire trust, and are valued accordingly. However, this does not mean that a newly registered domain cannot earn a good ranking. Claiming that the older a domain, the better its ranking is incorrect. Indeed, it would be more correct to state that age can affect the quality score of a domain both positively and negatively.

Domains for Users, not Search Engines

Choosing the right domain is an essential step if you want to have a successful website. The domain name should be selected by reasoning from an SEO perspective and taking into account the users. Having a domain name that is short and easy to remember and having a specific thematic and easily recognizable relevance is essential. Understanding whether the brand name, a relevant keyword or a combination of the two is the right choice is determined both by business strategies and by the chosen domain’s availability with the desired TLD.

 

 

What is the Difference Between SEO and Content Marketing?

Search Engine Optimization (SEO) and content marketing are two key terms of online marketing that are often confused with each other. Both play a fundamental but different role in the field of digital marketing. This article will explore the difference between SEO and content marketing, focusing on the goals of each of these activities and how to implement them, as well as providing examples of SEO and content marketing.

Index

  • Optimization of your site for Google
  • SEO as a marketing channel
  • SEO: content and site optimization
  • Create engagement with content marketing
  • Modern content marketing with brands and brands
  • Content marketing for small businesses
  • The similarities between content marketing and SEO
  • Conclusion: SEO vs content marketing

Optimization of your site for Google

The increased importance of the role of SEO over the past twenty years is a direct result of the changes in consumer shopping habits due to the Internet. The Google search engine processes around 2 trillion searches per year. The use of search engines has become an integral part of modern life, so much so that in the English Dictionary it is now possible to find the verb “to Google”. One of the most important differences between SEO and content marketing is purpose.

SEO is about getting as many relevant visitors to your site as possible, directed by unpaid search engine results. By “relevant” we mean those visitors who will be most likely to purchase and use your products and services. The best way to achieve this is to get top rankings for the phrases and words used by these customers on search engines. The first results, located at the top of the first page, will get the vast majority of clicks. For this reason, SEO has become a fundamental part of modern marketing.

SEO as a marketing channel

The goal of SEO is to bring customers to a site or company; for this reason we also call it a marketing channel. The purpose of any marketing channel is to function as a means of communicating with customers. Other well-known online digital marketing channels include:

  • Email marketing
  • Search Engine Advertising (SEA)
  • Display Advertising
  • Social Media Marketing (SMM)
  • Television advertising
  • Website
  • Native Advertising

It is important to note that SEO is the channel or medium, not the search engine. This is for two reasons: First, search engines play a crucial role in marketing through other channels, most notably Search Engine Marketing (SEM). Secondly, search engines may be where customers find a site, but it is search engine optimization (SEO) that causes a site to be found in organic results. If your site hasn’t been optimized properly, search engines like Google may not be able to find and list it in their results.

SEO: Content and Site Optimization

SEO is often about optimizing two areas: First, optimizing a site usually consists of improving its technical setup, for example by reducing loading times and image sizes, or by submitting a sitemap. In practice, we try to make sure that search engines can easily crawl and find the content of a site. Second, you need to think about SEO in terms of content optimization. You need to make sure that your content gets the highest possible ranking for the keywords your target audience is using. What the site owner wants to get from these clicks will depend on the specific SEO strategy.

For example, someone using the direct marketing strategy might be using an SEO content strategy, focusing on specific phrases and keywords that customers use when purchasing a product. The organic top-ranking (with better ranking) results for the term “buy flowers” (with no ads written by them) all lead to ecommerce sites that sell flowers. This is because the owners of these sites have optimized their content so that it appears in the results for the queries that people use to find and buy flowers online.

However, we usually use search engines for more than just buying products – we also use them to research and learn. The specific results we want our site to appear for depend on the marketing strategy we are using. As you will see, when doing content marketing, the keywords you use will be very different from those used for e-commerce.

Create Engagement with Content Marketing

When SEO aims to get clicks on organic results, the content marketing strategy focuses on building a relationship with customers, creating engagement with text content, videos, images and social media posts. When compared to a direct marketing strategy, content marketing goals are often less obvious and only indirectly achievable. The objectives could be to structure a brand / brand or to strengthen the authority of a website in specific areas related to its sector.

A great example of content marketing from the pre-Internet era is the Guinness Book of World Records. It originated as a promotional tool for the Guinness Beer company. The book was initially envisioned as a way to create interesting content to talk about when in the bar. The book played an important role in making the company a major international brand, leveraging consumer interests and fueling conversation, key elements of content marketing.

Modern Content Marketing with Brands and Brands

In the era of online marketing, digital content marketing has developed as a progression from the old television advertising methods of the pre-Internet era. Major brands that once advertised on television and through sponsorship can now purchase the rights to show these events directly. They can then turn this event coverage into content to share on their channels. Red Bull is a great example of a brand making the most of content marketing in the Internet age.

The company regularly creates compelling multimedia content on engaging topics – from e-sports coverage, to lectures and discussions with music legends including Iggy Pop and contemporary artists like ST. Vincent. Sharing this interesting content through their channels creates engagement and makes their brand even more captivating and interesting, leveraging the values ​​and interests of a demographic that is fundamental to them: young people.

Creating compelling content that isn’t directly related to selling their products is also a great way to build an online or “following” following. When consumers subscribe to a brand’s social media channels, they create a valuable direct channel between consumers and the brand. This channel remains open only as long as the consumer is interested in the brand. This is one of the main reasons why content marketing has become so important. Customers will not remain subscribed for long to a corporate channel that consists solely of promoting a product.

Content marketing keeps consumers interested and engaged, in order to make them more receptive to any offers. Additionally, content marketing builds a relationship with customers and can create a long-lasting loyalty relationship with the brand.

Content Marketing for small Businesses

Many small businesses use content marketing as a tool to be found by customers. These companies don’t have the budget or the reputation to do content marketing at the big brand level. Instead, small businesses tend to do content marketing in a way that maximizes the power of the Internet as a discovery and research tool.

Consumers don’t just use the internet to find what they want to buy, they also use it to solve problems and find new topics and interesting content. Many content marketing strategies are built around this fundamental concept. You go on to design useful and interesting contents that refer to your own brand, but which are not directly sales oriented. Then they will go to place this content on the channels that will be visited by consumers, such as search engines, social media and YouTube. Customers who come across a brand that shares interesting and useful content tend to create a good first impression.

If the content is interesting and also well targeted, it will be almost inevitable to get a good amount of traffic. This is because it is very likely that those who appreciate the content then go to check the company’s products and services.

Many content marketing strategies also use people’s emotional dynamics and the tendency to share content with their friends. A practical example of this is “Will It Blend?” by Blendtec. Part of what makes their videos so popular is the ability to directly appeal to consumers by making them entertained and, at the same time, showing everyone the robustness of the company’s blenders. Millions of people have seen these videos and many have shared them with friends.

When content marketing is done well, it will ensure that the audience itself drastically extends your reach. This popular video series managed to blow up the company’s brand and brought them tons of sales. A significant percentage of the people who enjoyed those videos became customers.

The Similarities Between Content Marketing and SEO

SEO often goes hand in hand with content marketing. To find videos on Youtube we use the search bar and keywords. By using keyword-based SEO strategies or keywords, marketers are able to maximize the reach of these videos. Furthermore, this strategy allows you to find videos also on search engines. Youtube is in fact a property of Google and functions as a search engine for videos. The keyword tools used by digital marketers to find SEO keywords can also be used to find content marketing topics. Search engines are an important research and discovery tool made available to modern consumers. Today we use them to solve our daily problems.

Marketers can analyze keywords used on search engines, so they can find questions and problems that customers most frequently link to the products they are interested in. This will allow him to create content designed to solve these problems. This content could take the form of SEO-optimized informational or educational blogs, or keyword-optimized videos that will lead potential customers to the content owner’s site.

A great example of this is Laurastar’s informative YouTube tutorial on “How can I iron a shirt in 2 minutes?”. This video starts from the fact that about 1300 people in Italy use Google to search for “how to iron a shirt?” (based on data from the rankingCoach keyword research tool).

Laurastar has created a simple and captivating video tutorial that answers this question. The video has millions of views of people interested in improving their ironing technique. Some of these viewers will discover the brand and purchase some of the products linked to it and linked in the video description.

Conclusion: SEO vs Content Marketing

SEO and content marketing are sometimes confused because content marketing can use tools and techniques typical of SEO, especially when creating informative content for problem solving and proposed to customers through search engines. Modern online marketing professionals need to know and understand both terms. SEO is mainly about maximizing the number of clicks a site receives from search engine results.

The result is achieved by optimizing the website and its content. Instead, content marketing is a strategy that often uses more than one channel to be able to leverage the needs, interests and curiosity of consumers. It’s a vital tool for building a successful brand and online following. However, it is important to keep in mind that to maximize the chances of success online, content marketing and SEO should be used in parallel, so that they complement each other.

ফ্রি কিওয়ার্ড রিসার্চ টুলস

ভাল মানের কিওয়ার্ড খুঁজতে চাচ্ছেন কিন্তু সেই তুলনায় আপনার তেমন বাজেট নেই? তাহলে নিচের কিওয়ার্ড রিসার্চ টুলস গুলো ব্যবাহার করতে পারেন।

ফ্রি কিওয়ার্ড রিসার্চ টুলস লিস্ট

  1. Google Trends;
  2. Keyword Generator;
  3. Keyword Sheeter;
  4. Answer the Public;
  5. Keyword Surfer;
  6. Keyworddit;
  7. Google Search Console;
  8. Questiondb;
  9. Bulk Keyword Generator;
  10. Google

SEO কি? ‍কিভাবে SEO শিখবো? এসইও থেকে আয় করার উপায়!

Search engine optimization ( সার্চ ইঞ্জিন অপটিমাইজেশন) এর সংক্ষিপ্তরূপ হলো SEO । আমরা সকলেই কম বেশি Google সার্চ ইন্জিন এর সাথে পরিচিত। কারণ বর্তমানে Google সার্চ ইন্জিন বেশ জনপ্রিয়তা ‍অর্জন করেছে। এছাড়া পৃথিবীতে অনেক সার্চ ইন্জিন রয়েছে তাদের মধ্যে সেরা কয়েকটি হলো [ Google, Yandex, Baidu, Yahoo, bing ] ইত্যাদি।

আর এইসব সার্চ ইন্জিনের প্রথম পেজের সবার উপরে থাকার জন্য কোন ওয়েবসাইটের অভ্যন্তরিণ ও বাহ্যিক দিক গুলোতে অপটিমাইজেশন করাকেই Search Engine Optimization বা SEO বলা হয়।

SEO (এসইও) হলো এমন একটি উপায় যার মাধ্যমে সার্চ ইন্জিনকে বুজানো হয় যে এই ওয়েবসাইটের এই পেজটিতে এই এই তথ্য রয়েছে। যার ফলে কোন ভিজিটর সার্চ ইন্জিনে এসে সেই বিষয়টি নিয়ে সার্চ করার সাথে সাথে আপনার ওয়েবসাইটিকে সার্চ ইন্জিন সবার উপরের দিকে দেখানোর চেষ্টা করে এর ফলে আপনার সাইটে প্রতিদিন হাজার হাজার ভিজিটর প্রবেশ করে ঐ সার্চ ইন্জিন থেকে।

SEO কত প্রকার ও কি কি?

প্রধানত SEO বা Search engine optimization দুই প্রকার:

  1. হোয়াইট হ্যাট (White Hat) SEO
  2. ব্লাক হ্যাট (Black Hat) SEO

হোয়াইট হ্যাট (White Hat) SEO

যে পদ্ধতিতে কোন ধরনের অবৈধ্য উপায় অবলম্বন না করে সঠিকভাবে প্ররিশ্রম করে ওয়েবসাইট সার্চ ইন্জিনে র‌্যাংক করানো হয় তাকে হোয়াইট হ্যাট SEO বলে। এই পদ্ধতিটি সব ধরণের সার্চ ইন্জিন সমর্থন করে এবং হোয়াইট হ্যাট SEO তে কোন ধরনের রিকস নেই।

হোয়াইট হ্যাট (White Hat) SEO আবার দুই প্রকার:

  • পেইড (Paid Online Advertising) SEO
  • অর্গানিক (Organic Traffic) SEO


পেইড (Paid Online Advertising) SEO

এই পদ্ধতিতে Google Ads For Businesses নামে গুগলের একটি সার্ভিস আছে। সেখানে ডলার এর মাধ্যমে বা টাকা দিয়ে আপনার সাইটকে গুগল সার্চের উপরে রাখা হয়। এর ফলে গুগল থেকে যে কয়জন ভিজিটর আপনার ওয়েবসাইটে ক্লিক করে প্রবেশ করবে সেই প্রতি ক্লিকে আপনাকে গুগলকে টাকা দিতে হবে। আর এরূপ ফলাফল এর ক্ষেত্রে আপনার সাইটের ইউআরএল (URL) পূর্বে Ad . শব্দটা বোল্ড আকারে দেখা যাবে।

Robi Cloud Paid Online Advertising SEO

পেইড এসইও (SEO) এর মাধ্যমে খুব সহজেই গুগলের প্রথম পেজ এর সাবার উপরে আসা যায় যার ফলে খুব অল্প সময়ের মধ্যেই প্রচুর ভিজিটর গুগল থেকে পাওয়া যায়।

অর্গানিক (Organic Traffic ) SEO

যে এসইও (SEO) এর জন্য গুগলকে টাকা দিতে হয় না তাকে অর্গানিক ট্রাফিক এসইও (SEO) বলে। এর জন্য শুধু একটু কষ্ট করে আপনার বুদ্ধিকে কাজে লাগিয়ে আপনার সাইটে কিছু পরিবর্তন করে গুগলকে বুজাতে হয় যে আপনার সাইটে এই এই তথ্য রয়েছে তাহলেই গুগলের সবার প্রথম পেজের সবার উপরে আনা সম্ভব।

অর্গানিক ট্রাফিক এসইও (SEO) আবার দুই প্রকার:

  • অনপেজ এসইও (On-Page SEO)
  • অফপেজ এসইও (Off-Page SEO)

অনপেজ এসইও (On-Page SEO)

অনপেজ এসইও (SEO) হলো ওয়েবসাইটের অভ্যন্তরিণ এমন কিছু কাজ যা করার মাধ্যমে সার্চ ইন্জিন ওয়েবসাইটটি সর্ম্পকে জানতে পারবে এবং ওয়েবসাইটটিকে সহজেই খুজে পাবে।

এসইও (SEO) এর ক্ষেত্রে অনপেজ এসইও খুবই গুরুত্বপূর্ণ কারণ এখানে যদি কোন ভাবে কোন রকমের একটুও ভুল হয় তাহলে কিন্তু সার্চ ইন্জিন আর আপনার ওয়েবসাইটটি খুজে পাবে না। তাই এই কাজটি খুবই দক্ষতার সাথে করতে হয় ।

অনপেজ এসইও (SEO) এর ক্ষেত্রে একটি ওয়েবসাইটে যে যে কাজ গুলো করতে হয় তা হলো:

  • Verify google webmaster tools
  • Index sitemap
  • Domain Name Optimization
  • Keyword Optimization/keyword research
  • HTML tag H1, H2, H3 Optimization
  • Title Optimization
  • Meta Description Optimization
  • Web analytics
  • Content Optimization
  • Image Optimization
  • No follow, Do follow link
  • Increase website speed

অফপেজ এসইও (Off-Page SEO)

যে কোন ওয়েবসাইটের প্রচার প্রচারনা বৃদ্ধি করাকেই অফপেজ এসইও বলে। সার্চ ইন্জিন ছাড়া অন্য কোন উপায়ে সাইটের ভিজিটর বৃদ্ধি করা । যেমন অন্য জনপ্রিয় কোন ওয়েবসাইটে আপনার সাইটের লিংক দেওয়া বিভিন্ন ফ্রাম সাইটে আপনার সাইটের লিংক শেয়ার করা । সোশাইল মিডিয়াতে আপনার সাইটের লিংক শেয়ার করা এগুলোই মুটামুটি অফপেজ এসইও (SEO) এর অংশ।

অফপেজ এসইও (Off-Page SEO) হলো বিশাল বড় পরিসরে ও দীর্ঘ সময়ের কাজ। তাই নিয়মিত অফপেজ এসইও (Off-Page SEO) করে যেতে হয় তাহলেই উন্নতি লক্ষ্য করা যাবে।

অফপেজ এসইও (SEO) এর জন্য যে কাজগুলো করতে হয় সে গুলো হলো:

  • Web 2.0
  • Link Building
  • Forum posting
  • Article Submission
  • Social Bookmarking
  • Review Submission
  • PDF Submission
  • Video Submission
  • Image Submission
  • Directory Submission
  • Guest Post
  • Email marketing

ব্লাক হ্যাট এসইও (Black Hat SEO) Spamdexing

যে প্রদ্ধতিতে অবৈধ উপায়ে সার্চ ইন্জিনকে বোকা বানিয়ে নানা রকম স্পামিং এর মাধ্যমে সার্চ ইন্জিনের প্রথম পেজের সবার উপরের দিকে আসা যায় তাকে ব্লাক হ্যাট এসইও (SEO) বলে।

এই এসইও (SEO) কোন সার্চ ইন্জিনই সমর্থন করে না। তাই এটা অস্থায়ী । ব্লাক হ্যাট এসইও (SEO) করলে যে কোন সময় আপনার সাইটিকে গুগল প্লান্টি দিতে পারে যার ফলে আপনি আর কখনোই শত চেষ্টা করেও আপনার সাইটিকে সার্চ ইন্জিনে র‌্যাংক করাতে পারবেন না। তাই ব্লাক হ্যাট এসইও(SEO) না করাই উত্তম। ব্লাক হ্যাট এসইও এর জন্য যে কাজগুলো করতে হয় তা হলো:

  • Doorway page
  • Keyword Stuffing
  • Invisible Article
  • Duplicate content
  • Paid Backlink

এসইও (SEO) শিখে আয় করার উপায়

১। গুগল এডসেন্স থেকে আয়:

আপনি যদি খুব ভালো এসইও (SEO) করতে পারেন এবং যে কোন সাইট আপনি এসইও (SEO) করে র‌্যাংক করাতে পারেন। তাহলে আপনার জন্য গুগল এডেসেন্স হতে পারে এক অন্যতম আয়ের উৎস।

এর জন্য আপনাকে একটি ওয়েবসাইট তৈরি করতে হবে এবং সেখানে নিয়মিত কিছু কিছু আর্টিকেল পাবলিশ করতে হবে। সাইটটি পরিপূর্ণ এসইও করে গুগলে প্রথম পেজে র‌্যাংক করাতে হবে ফলে খুব কম সময়ে আপনার ওয়েবসাইটে প্রচুর ভিজিটর আসতে শুরু করবে তারপর আপনি আপনার সাইটে গুগল এডসেন্স এড করে দিবেন এবং সেখান থেকে আপনার আয় হতে থাকবে।

এটা খুবই ভালো ও জনপ্রিয় আয়ের উপায়। বিশ্বের অনেক মানুষ এইভাবে লক্ষ্য লক্ষ্য টাকা আয় করে চলেছে। আপনি যদি সত্যি আপনার সাইটে পরিপূর্ণ এসইও (SEO) করে ভালো পরিমাণের ভিজিটর নিয়ে আসতে পারেন তাহলে এখান থেকে আপনার প্রতি মাসে $1000 এর ও বেশি ডলার আয় করা সম্ভব।

২। অ্যাফিলিয়েট মার্কেটিং:

অনলাইনে এমন অনেক ই-কমার্স ওয়েবসাইট রয়েছে যারা বিভিন্ন বড় বড় জনপ্রিয় ব্লগ বা ওয়েবসােইটকে অ্যাফিলিয়েট করার সুযোগ দিয়েছে। তারমধ্যে সবচেয়ে সেরা ও বড় ই-কমার্স ওয়েবসেইট হলো Amazon।

আমরা অনেকেই হয়ত Amazon Affiliate নামটি শুনেছি। আপনি যদি একটি রিভিউ ওয়েবসাইট তৈরি করে সেখানে বিভিন্ন পণ্য সর্ম্পকে বিস্তারিত লিখে রিভিউ দেন। একই সাথে পোষ্টের পন্য গুলোর সাথে যদি আমাজন এফিলিয়েট সাইটের লিংকটি দিয়ে দেন তাহলে সেই লিংকে ক্লিক করে অনেকে সেই পন্য টি আমাজন ওয়েবসােইট থেকে কিনবে। যার ফলে আমাজন আপনাকে তাদের লভ্যাংশ থেকে কিছু টাকা দিবে । এভাবে আপনার রিভিউ ওয়েবসাইটের মাধ্যমে অনেক টাকা ইনকাম করতে পারবেন।

তবে হ্যা এই কাজ করার জন্য আপনাকে অবশ্যই খুব ভালো এসইও (SEO) জানতে হবে। কারণ এই সব সাইটের গুগলে প্রতিযোগিতা অনেক বেশি তাই তাদেরকে টপকে আপনার সাইটেকে র‌্যাংক করা এক কথায় প্রায় অসম্ভব তাই অবশ্যই আপনাকে খুব ভালো এসইও (SEO) এর কাজ জানতে হবে একমাত্র এসইও (SEO) এর মাধ্যমেই এই কাজে সফল হওয়া সম্ভব।

৩। মার্কেটপ্লেস:

আপওয়ার্ক (Up work), ফীল্যান্সার (Freelancer), ফাইবার (Fiverr), পিপল পার আওয়ার (PeoplePerHour ইত্যাদি প্রচুর মার্কেটপ্লেস রয়েছে। চাইলে সেগুলোতে জয়েন করে এসইও (SEO) এর কাজ করে টাকা আয় করতে পারেন। এসব মার্কেটপ্লেসগুলোতে অনেক মানুষ রয়েছে যারা এসইও (SEO) এর কাজ করানোর জন্য বসে রয়েছে আপনি তাদের কাজ করে দিয়ে তাদের কাছ থেকে আপনার পারিশ্রমিক হিসেবে একটা অর্থ দাবি করতে পারেন এবং এভাবে আপনি প্রতিমাসে অনেক টাকা আয় করতে পারবেন।

৪। লোকাল মার্কেট:

আপনি যদি ভালো ভাবে খোজ নিতে পারেন তাহলে আপনি আপনার আশে পাশে কিংবা আপনার ফেসবুক ফ্রেন্ডলিস্টের অনেককেই পাবেন যারা এসইও (SEO) এর কাজ করাতে চায় । তো আপনি তাদের কাজ গুলো করে দেওয়ার মাধ্যমে আয় করতে পারেন। এছাড়াও আপনার আশেপাশে এমন অনেক কোম্পানি পাবেন যাদের এসইও (SEO) করার জন্য কর্মী দরকার তো যদি ভাগ্য সহায় হয় তাহলে একটি জব ও পেয়ে যেতে পারেন।

এছাড়াও বিভিন্ন সাইটের সাথে যুক্ত হয়ে আপনি কন্ট্রাকে এসইও (SEO) করে দিতে পারেন এবং টাকা আয় করতে পারেন।

৫। লোকাল ব্যবসা:

আপনার যদি কোন পন্য থেকে থাকে তাহলে আপনি তার ব্যবসা করতে পারেন এসইও (SEO) করার মাধ্যমে। ধরুন আপনার একটি ইনেক্টনিক পন্যের দোকান আছে বা যেকোন ধরনের দোকান আছে আপনি ইচ্ছে করলে সেই পন্য গুলো আপনার ওযেবসাইটের মাধ্যমে অনলাইনে বিক্রি করতে পারেন।

কিভাবে SEO শিখবো?

আসলে এসইও (SEO) শিখার জন্য যা যা প্রয়োজন তার প্রায় সব কিছুই রয়েছে ইন্টারনেটে। আপনাদেরকে শুধু একটু কষ্ট করে তা খুজে নিতে হবে।

তাই এসইও (SEO) শেখার জন্য বা এসইওতে অবিজ্ঞতা সম্পন্ন হতে হলে আপনারকে অবশ্যই কয়েকটা বিষয় সম্পর্কে ধারনা রাখতে হবে।

(ক) ইন্টারনেট: সবার প্রথমে ইন্টারনেটের ব্যবহার সঠিকভাবে শিখে নিতে হবে।
(খ) ইংরেজী: আপনাকে অবশ্যই মিডিয়াম বা ভাল মানের ইংরেজী জানতে হবে।
(গ) অফিস প্রোগ্রাম: শুধুমাত্র অফিস প্রোগ্রামের এমএস ওয়ার্ড (Microsoft Word) টা মোটামুটি জানতে হবে।
(ঘ) ফটোশপ: ছবির সাইজ ঠিক করা বা টুকটাক কাজের জন্য ফটোশপ (Adobe Photoshop) জানতে হবে।
(ঙ) প্রোগ্রামিং ল্যাঙ্গুয়েজ: প্রোগ্রামিং ল্যাঙ্গুয়েজ HTML and CSS হালকা জানা থাকতে হবে।

অনেকে ভেবে থাকতে পারেন আমি তো ইন্টারনেট ব্যবহার করতে পারি। আমি বলবো আপনি জানেন না। কারণ শুধু ফেসবুক ইউটিউব আর গুগল থেকে কোন কিছু ডাউনলোড করার নামই ইন্টারনেট নয়।

আপনাকে এমন ভাবে ইন্টরনেটের ব্যবহার আয়ত্ত করতে হবে যাতে আপনি ইন্টারনেট থেকে যে কোন কিছু খুব সহজেই খুজে বের করতে পারেন।

তারপর আপনাকে এসইও (SEO) রিলেডেট বিভিন্ন রিসোর্চ খুজতে হবে এবং সেগুলো থেকে আস্তে আস্তে বেসিক ধারনা নিতে হবে।

এছাড়াও ইউটিউবে এখন প্রচুর ভিডিও বিনামূল্যে পাওয়া যায় সেখান থেকে ধারনা নিতে হবে। একটা সময় পর দেখবেন আপনি এসইও (SEO) এর অনেকটা কাজই পারেন।

আর এসইও (SEO) কোন নির্দিষ্ট কাজ নয় যে এই এই কাজ গুলো করলেই আমার কাজ শেষ তাই নিয়মিত এসইও (SEO) করে যেতে হবে।