G-Suite হল ব্যবসার জন্য একটি সংগ্রহ, উৎপাদনশীলতা, সহযোগিতা, এবং শিক্ষা মূলক সফ্টওয়্যার যা Google দ্বারা পরিচালিত। G-Suite এর অন্যান্য অ্যাপ্লিকেশান এর মধ্যে আছে- Gmail, Google Docs, Google Slides, Google Sheet, Google Forms, Google Calendar, and Google Meet ইত্যাদি। এখন অনেকের মাথায় আসতে পারে Gmail দিয়ে যদি আমি মেইল আদান প্রদান করতে পারি তাহলে G-Suite কেন ব্যবহার করব?
G-Suite কেন ব্যবহার করবেন!
শুধুমাত্র ব্যবসায়ীক কাজে G-Suite ব্যবহার করবেন। ব্যক্তিগত কাজে ব্যবহার করার জন্য Gmail যথেষ্ট। ব্যবসায়ের জন্য মেইল গুলো করা হয় মূলত ঐ ব্যবসায়ের ডোমেইন ব্যবহার করে। যেমন আমাদের ব্যবসায়ীক মেইল হচ্ছে firstname.lastname@example.org অর্থাৎ শেষে আমাদের ডোমেইন নেম থাকছে।
Having a website or Facebook page doesn’t mean you’re done. To see your company as a brand you must do SEO. SEO means Search engine optimization. Below are the details about SEO Plans and Pricing Packages –
SEO Plans and Pricing Packages 2021
SEO is the process by which the pages of your website are ranked first in other search engines including Google, Yahoo, Bing by searching based on a specific keyword. But nowadays most of the online marketers are targeting Google search engine for some remarkable algorithms of Google search results. Because currently Google is the most searched. In other words, search engine optimization or SEO is a technical strategy to bring your website to the first page of search engines through search engine optimization.
Keyphrase Research & Selection
Help Great keyphrase research is the solid base of any SEO campaign. We will analysis keywords to determine what phrases will convert, which phrases will drive traffic, and which will do both.
Keyphrase Analysis & Planning
Help Keyphrase analysis or keyword analysis is one of the most important techniques to get right for online marketers. Keyphrase analysis involves reviewing the search terms visitors are using to search for products, services and brands, identifying target keyphrases and then using analytics to target the right keyphrases
Predictive Keyword Analysis
Help Predictive keyword Analysis means that keyword which has no search before, but this keyword will search after some of the days or month. Like New iPhone releasing base keyword (iPhone 10 or 10+)
Help Identifying competitors and evaluate their strategies to consider their strengths and weaknesses relative to those of your own product or service. A competitive analysis is a critical part of a company marketing plan.
Title & Meta Tags Optimization
Header Tags Optimize
Help An H1 tag is like the title of a book and should be written to include focused keywords. Header tags should be in order and not move from an order that sequentially makes sense.
Onsite Blog Setup
Help We will set up an SEO friendly WordPress blog on your site if it’s not present.
Help Content Organization means to make a content page useful to a wide range of visitor or user.
Help The key reasons why image optimization is important for SEO. By optimizing images, you can easily rank higher in Google Image Search results. This helps in driving huge traffic through search engines, especially if you are dealing with products and services based on images.
Help Make SEO friendly URL Restructuring using focus keyword
Internal Link Structuring & Optimization
Help Outbound links are helpful, but your internal link building is also important for SEO. We’ll incorporate an internal linking structure ensuring all pages create an internal ‘web’ to help increase your SEO.
Required Page Create & Optimization
Custom 404 Error Page Setup
Help A custom 404 error page that will tell search engines and users where to go if they type in the wrong URL.
Help Footer links help search engine rankings. While links in body copy count for more than links all by themselves, such as in a navigation bar, sidebar, or footer, they do have value because your links tell the search engines which pages are most important.
Robots.txt Creation & Optimization
Help A robots.txt is a text file that dwells in the root directory of a website and gives search engines crawlers indication as to which pages they can crawl and index, during the crawling and indexing process.
XML Sitemap Creation
Help Search engines show every page on your site, the importance of these pages, and how often they’re updated.
Webmaster Tools Setup
Help Configure Google Webmasters Tools, Bing Webmasters Tools, Yandex Webmasters Tools and other Webmasters Tools.
Analytics Tools Setup
Help Configure Google Analytics Tools and Other Data Analytic Tools.
Informational Content Writing & Sharing
Help Our Expert copywriter will write Informational content for your business.
Article Writing & Submission
Help Our Expert copywriter will write content for your business.
Guest Blog Outreach
Help Through guest blogging outreach, you can tap into existing, relevant audiences and introduce your brand to a big batch of new readers.
Press Release Writing & Submission
Classified Writing & Submission
Web 2.0 Writing & Posting
Help Writing unique content for web 2.0 website and submission.
Premium PR Distribution
Help Writing premium press release and submission.
SlideShare Creation & Submission
Help Create Slide & Submit on SlideShare
Doc File Creation & Submission
Help Create Doc Files and Submit on document sharing Directory.
PDF File Creation & Submission
Help Create PDF Files and Submit on document sharing directory.
Help Create Presentations and Submit on document sharing directory.
If we create the video client should be paid us for video creation. If client provides video, the price none for them.
Youtube Channel Creation
Help Create Youtube Channel and design Cover page.
Video / Infographic Creation
Help Video Creation Spend Extra and it will be billed by the client.
Video / Infographic Submission
Help Powerpoint video creation and submission
Help Powerpoint video submission
Video Social Bookmarking
Infographic Creation & Distribution
GIFs Image Sharing
Quotes/Memes Images Sharing
Screenshots Image Sharing
GPS Business Listings
Help Global Positioning Systems (GPS) are a practical way of marketing your business to consumers who are always on the move.
Geo-Tagging of Photos
Help A geotagged photograph is a photograph which is linked with a geographical location by geotagging.
Startup Business Listings
Help Listing your website on the local and global business listing directory.
Help NAP stands for Name, Address, Phone Number. NAP is critical for businesses wishing to rank well in the local organic search results.
Google My Business Optimization
Help SoftBangla will claim, set up and optimize your Google My Business business profile with Google.
Updating Pages & Schema Integration
Help Schema markup is code (semantic vocabulary) that you put on your website to help the search engines return more informative results for users. If you’ve ever used rich snippets, you’ll understand exactly what schema markup is all about.
Genuine Review Posting
Help For a better understanding of the user, We Provide Genuine Review Posting for your Business.
Google Ads Management
Help Google Adwords Spend Extra and it will be billed by the client.
Competitor Link Analysis
Help When you execute a competitor backlink analysis, you review websites that are in your industry and/or share an audience similar to yours. A competitor backlink analysis helps build a digital strategy for your website and allows you to evaluate the competition in your industry.
One Way Link Building
Broken Link Building
Help As a link building tactic, broken link building is an efficient, white-hat, scalable, content-focused link building strategy that builds links through finding broken links, recreating that broken content, and helping webmasters replace broken links with your corrected link.
Tier Link Building
Help Tiered link building is one of the most efficient ways of link building at the moment. It offers a huge range of benefits which can help save you from future Google Algorithm updates.
Niche Link Building
Question & Answer Backlink
Help A backlink is built when a page of another website links to a page on yours. Backlinks are important to search engines because they are a signal that the site being linked to has quality, worthwhile information on a topic relevant to the site linking to it.
Forum Posting Backlink
Help Social bookmarking is a way for people to store, organize, search, and manage “bookmarks” of web pages. Users save links to web pages that they like or want to share, using a social bookmarking site to store these links.
Social Media Marketing
Facebook Page Creation
Help Create facebook page and design banner
Facebook Page Optimization
Help Optimize Facebook Page (Website integration, address implement, Phone number provide to page)
Facebook Likes Increase
Facebook Regular Posting
Help A regular basis we do a unique posting on facebook page.
Facebook Ads Management
Help Facebook Ads Spend Extra and it will be billed by the client.
Note: Facebook Ads Spend Extra and it will be billed by the client.
Twitter Profile Account Creation
Twitter Profile Optimization
Help Create profile, provide data on account and cover page design.
Twitter Regular Tweets
Help A regular basis we do a unique tweet on the twitter account.
Pinterest Creation Optimization
Help Create a profile, interragation website and provide data on profile.
Custom Pinboards & Pin images
Help Create board and pin images on Pinterest
Pinterest Regular Pin
Help A regular basis we Create Board and pin images.
LinkedIn Page Creation
LinkedIn Page Optimization
Help Creation account and configuration website
LinkedIn Address Verification
Help Clients have to provide their business address
LinkedIn Regular Post
Help A regular basis we do a unique post on your account.
Others Social Creation
Myspace Create & Optimization
Reddit Create & Optimization
Instagram (Need Mobile Verification)
Others Social Media Profile Creation
Help In online, there has a huge social media platform. We will create social media profile for your business.
Website Speed Optimization
Help Website Speed Optimization is a decisive factor in both rankings and conversions.
AMP/Mobile Site Optimization
Help If you have a individual mobile site, we will optimize it for the search engines as well.
Facebook Open Graph Setup
Help Setting up the Facebook Open Graph & API.
Twitter Card Snippet Setup
Help With Twitter Cards, you can attach rich photos, videos and media experiences to Tweets, helping to drive traffic to your website.
Website Navigation Optimization
Help Having a compatible domain format allows search engines to know how your site should properly display to the users
Help A 301 redirect is a permanent redirect from one URL to another. And the same can be said for your website. If you’re moving a website from one URL to another, you need to take the necessary steps to ensure your visitors get sent to the right place. In the world of tech, this is called a 301 redirect.
Broken Links Optimization
Webmaster Tools – Crawl Error Resolution
Help Crawl errors happen when a search engine attempt to reach a page on your website but fails at it. Let’s shed some more light on crawling first. Crawling is the process where a search engine tries to visit every page of your website via a bot.
Review Blocked Resources & Fetch
Schema Markup Implementation
Help Schema markup is code (semantic vocabulary) that put on a website to help the search engines giving back more informative results for users
HTML Code Cleanup & Optimization
Help Removes scripts, CSS, and other non-basic elements like object, canvas, table tag etc Also, fixes and formats HTML.
Crawlability & HTML Sitemap
Use Hreflang for Regional URL
Help The hreflang attribute (also referred to as rel=”alternate” hreflang=”x” ) tells Google which language are using on a specific page, so the search engine can dish up that result to users searching in that language
Secure Protocol HTTPS Setup
Help Enabling HTTPS on your servers is a critical step in providing security for your web pages.
Google Analytics Setup & Integration
Help If you don’t have installed Google Analytics already, we’ll do this for you. We’ll also set up new goals (filling out a form, Track Sales, Call Back Requests, Track Comments, Newsletter Subscriptions, etc) based on what your individual goals are.
Google Analytics Traffic Analysis
Help We’ll monitor a full analysis of where your traffic is come from, where they went on your site and from which pages they left.
Ongoing ROI, Traffic, & Goal Reporting
Help Driving traffic is one thing, focusing on target keywords that convert is another. We’ll set up goals (fill out a form, purchase an item, call a number, etc) and track the progress of your campaign based on these goals.
Custom Dashboards/Data Views
Help A business dashboard is an information management tool that is used to track KPIs, metrics, and other key data points relevant to a business, department, or specific method. Through the use of data visualizations, dashboards simplify complex data sets to provide users with at a glancing awareness of current performance.
Help Retargeting is mostly used to describe the online display ads that are displayed to visitors who came to your website but browse away without acting. We will be setting up an ad account for you and it will be billed to you directly. It generally costs $0.50 to $1 for every click and is a great way to reengage the lost visitors for better conversion.
Help Conversion tracking is an Analytics tool that shows you what happens after a customer interacts with your ads.
Help A click map is a graphic representation of the areas of a website where visitors click. It allows to track user activity on a page and see which images, buttons, text or page elements they click on, as well as the areas of your website that are being ignored.
Help Eye tracking is about eye movement. Specifically, it records several elements of eye position and movement for the purposes of drive some sort of meaning.
Online Project Management Schedule
Help Our online project management system clearly outlines all deliverables and remaining dates so the project is fulfilled on track at all times.
Initial Website Analysis Reporting
Help Initial Website Analysis & SEO report with prioritized recommendations. Based on a website audit, initial Moz Analytics crawl, Google Analytics data, webmasters data.
SEO Planning Reporting
Help An SEO strategy plan is a blueprint for your Search Engine Optimization activities that can be mapped out in some definitive steps. It is a long term solution to drive pre-qualified traffic to your website, improve conversion rates and boost your online revenue.
Google Analytics Report
Help Google Analytics is a tool that can provide valuable insights into what’s happening on your website, your levels of traffic and engagement, and the success of your campaigns.
Initial Keyword Analysis Sheet
Help After research and analysis keyword/keyphrases we will provide a sheet with a keyword matrics
Monthly Ranking & Traffic Report
Help Include keyword rankings, traffic, backlinks, competitor analysis, site audits. Our SEO reporting makes keeping you up-to-date on performance.
Searcher Experience Analysis
Help Search engines use the user experience of web searchers to determine which web pages or URLs to rank in the highest position on Search engine results page.
Monitor Competitors Search Ranking
Help In order to ensure that your website is ranking at its best, it’s important to keep monitoring on competitor rankings as well.
Monitor Competitors Website Change
Help It’s important to keep monitoring on competitor websites to see the changes they’re making that potentially help them rank.
UX & Conversion Report
Help Our comprehensive conversion & UX audit delivers results. Understand why your site is not converting and create a conversion improvement action plan.
The desire and tendency among companies in our country to make themselves as a brand is relatively low. Companies of telco industry in Bangladesh such as Grameenphone, Robi, Banglalink, Bcloud have done a lot for brand building of their services. Besides, some companies like Rahim Afroz, Square, Pran, Aarong etc. are working significantly to establish their companies, products and services as brands in Bangladesh. Brand building is a continuous process. One has to work day after day to establish a company and its product as a brand.
What is an e-commerce business in Bangladesh, why do it, how to start it, these words have to keep popping up in your head again and again if you want to build yourself as an entrepreneur in this sector. At the heart of every business is R&D. The whole meaning of this is Research and Development. The success story of an entrepreneurial entrepreneur is just as likely to be as unsuccessful. But if you don’t apply this R&D properly during the start of the business and even after starting the business, then you have to understand that you are not working hard enough to succeed.
What is an E-commerce Business in Bangladesh?
The only reason to give so many question marks is its breadth, your question should be wide. Electronic commerce simply means e-commerce. Shop online, your buyer will like a product online and that person will be interested in buying it, and when that person pays online to buy your product, your responsibility increases several fold. First you have to confirm the payment online, then you have to find the item of the buyer’s choice from your stock and deliver the product to the buyer’s address properly. This is not the end of the entrepreneurial responsibility, the work starts from here more intensively. The buyer needs to know what the buyer feels about the service and the product after receiving the product and to be aware of the buyer buying more products in the future and to provide good customer support, as well as to inform the buyer about any new exclusive product through courtesy message.
Why do E-commerce business in Bangladesh
Are you a responsible enough person? How to give good service to people, you will be able to complete your thinking about the product more smoothly than many others, only then you can get down to this business. But there is !! ! !
You need more than luck to succeed in affiliate business. The less practical the knowledge and the less money you have, the less likely you are to succeed in this business.
So think! Think again! Think again! I say think again!
Take the time to know what you are lacking in that can put you in a difficult position before you start this business. You need to know how much you know about technical issues, product sourcing, product delivery, payment, communication, research, development, customer support, marketing, policy fixing over time, legal issues.
Now the question may come that I will keep people skilled in these matters. But I would say that you also have to have the skills to get to know that skilled person, and even if you are skilled, you need to know some really good things about the whole aspect of the business and the positional issues. That is the driving force behind this business.
How to start an E-commerce Business
Here are some things to keep in mind when starting a business. Those are:
1. Are you ready for this business?
Whether you are financially and mentally ready to come into this business. Do you really have enough money? And business has enough morale to deal with challenging moments. Talk to yourself and think. Think and talk again. Learn about your abilities. Make a complete graph or table of what you can actually do and how many steps you can take.
2. What product do you want to work with?
Set goals for what kind of product you will sell. It is possible for you to work with many products at once. What kind of product do people actually want to buy? If possible, you need to figure out how much to collect at a lower cost and how easy it is to collect if it is too difficult for you to collect.
3. Product cost and transportation cost
You have to take care of how to bring a good product in a short time and how much it will cost to bring the product. Keep in mind that the lower the price you can buy the product and the lower the transportation cost, the lower your cost will be and the lower the price you will be able to sell the product to the buyer. And the more you can reduce these costs, the more likely you are to survive in a competitive market. The more you reach the buyer. The goal is not how much profit you can make but how much you can buy good products at a low price and sell them at a low profit.
4. Protect the Quality of the Product
Being able to deliver the product in a good and beautiful way is an important step for the business. You need to decide for yourself how long the product will last and how it will be stored. The product needs to be packed well so that it is well preserved. Have a good idea about the product. The quality of the product that the buyer is talking about must be maintained.
5. Name determination and legal work of the organization
The name of the organization has to be determined. If you want to work with a particular product, the name of the organization can be opened in the name of that product, and if you want to work with several products, you have to fix the name of the business organization in a way that matches the products and complete all legal work including trademarks and logos. Will. When choosing a name, you need to keep a close eye on contemporary words or keywords and think about which words people like. Then a good name will come to mind. Remember that name is the first step in setting up a business. People will recognize your organization by name. Name selection is also an important issue. Remember “name is brand”, then you can easily place a good place with people with your company’s good service.
6. Domain and Hosting Selection
Domain and hosting must be selected. Domains need to be researched. What kind of domain name, i.e. what is the address of the website, people will like very much. Easy to read and have a beautiful name. Whatever name you use to attract buyers to your service. The name has to be determined in the right way from the beautiful words known around. A name carries a lot of meaning here. Then you have to take care whether the domain providers are giving full control panel or not. You have to see if he is giving you a secret code. Then take care of the hosting. You need to keep track of how much data and how much bandwidth you need to work with.
You need to have a clear idea of how many people are able to visit your site at the same time. There is a problem and you have to calculate the hosting plan of your choice. Need to take a dedicated hosting server plan. You need to take a plan like Linux Web Hosting, VPS or Cloud Hosting Plan with the kind of plan services that your hosting support organization provides. Shared hosting cannot be taken, there is a good chance that the site will be slow because there are more than one shared site in this hosting and therefore the site is slow. So you have to take a plan considering high speed, cost, uptime, service. You also need to keep in mind how long the backup will be in this plan. You need to have an idea of whether the plan should be backed up in a few days or a week or a month. SSL service is available, and for site security you can use SITE LOCK service and CDN service in hosting.
Some notable ones (CMS or content management system)
WordPress – Attractive design and easy-to-use opensource content management system.
Magento – This is a popular content management system built on the Zend Framework. There are a variety of popular features in this free open source magento for e-commerce.
Presta shop – This is a free open source based CMS or content management system. It is very popular for its beautiful and attractive design.
Zencart – A popular open source CMS is Zencart.
Woocommerce – Interesting sites can be created with WordPress by Woocommerce. This is a WordPress plugin.
8. Keyword Research
Keyword research will take an entrepreneur a lot further in terms of the initiatives he has taken. Keywords can be blogged by writing reviews about your potential product. The product keywords that people search for more in the search engines should work on the blog of the e-commerce site with the keywords on your own product. This will allow the buyer to share information about their company’s products through social media and blogs. The paid tool LongTail Pro (Long tail pro v3) software can be purchased and used from www.longtailpro.com/ and keyword research can be done with the paid and free tool Moz.
No matter how good the organization is, if you can’t do marketing properly, you won’t be able to reach your customers. And not reaching the customers will not see the whole business profit. Proper use of social media, paid advertising through other social media including Facebook, Twitter. You have to promote the page, you have to boost post from the page. Besides, an entrepreneur has to think about SEO, email marketing, SMS marketing, postering, leaflets, digital advertising, everything according to his budget. Marketing should be done keeping in mind the budget. But you have to keep the finances like 35-45% of the main business for minimum marketing. This will allow you to easily reach the buyer with your product.
10. Payment System
A new entrepreneur needs to have a good idea of what the payment process will be. Cash on delivery and online payment should be provided. Try to make the buyer interested in shopping by paying online over time. This will make the shopping process and transactions much easier and the cash on delivery process will have to be arranged completely. SSL system should be maintained on site as well as all online payment security. (What is SSL?, and how it works details)
11. Product Delivery
It is very good to be able to introduce the tracking method during product delivery. If you know where the product is now, there will be a great combination between buyer and seller. If it is possible to tell the buyer exactly how long it will take for the product to reach the buyer, it will make the buyer more interested in buying from that company. The product should be neatly packed with the company logo wrapped in paper at the time of delivery and care should be taken to ensure that the quality of the product is good. Then the buyer will get a good product.
12. Customer Support
Many times there are many problems with the product. 24 hours customer support needs to be provided to solve those various problems, which will greatly increase customer satisfaction. Being able to get along well with the buyer is an important aspect of the business. Once the buyer is satisfied with the customer support, the person will be interested in buying the product from the same company. Find out if there is a problem with the delivery and what kind of service the buyer wants. An organization that provides good customer support plays a role in marketing through this side of the organization. Because the buyer is satisfied and also informs a few more people about the good service of the organization. Everything is on a good side in this case.
13. Team Management
If an entrepreneur does not understand which person is skilled in which subject, then not all process chains will work properly. From supply to the whole process and payment, product sourcing, all the issues are closely linked from one department to another. Every step is likely to be successful only when the people in each department work efficiently. Therefore, training sessions should be continued in the organization. As soon as someone’s performance goes down, they need to be sent to a training session to teach them how to increase their skills and work on increasing their skills. The team must understand the problem. You just have to be more discriminating with the help you render toward other people. Only then will the organization do better.
14. Budget setting
I want to complete all the initiatives and works with a specific budget. The feasibility of determining when, where, how, how much budget should be determined. Matters come up while doing research before the start of the institute. Keep the amount of money you think you need to set up the organization as your supporting budget. So that the supporting budget will help you if the organization encounters any problem during or after setting up. This is something that entrepreneurs in our country should think about from the very beginning. Exactly the same amount of budget, the budget with which you are doing business, how to spend in which sector should also be noted. 35-40 per cent of the budget should be budgeted for marketing, 35-40 per cent for the product and where the product is available, and 20-25 per cent for the technical aspects and running costs of the organization. Depending on the size of the budget, you can understand the various issues and keep the budget properly.
We hope you enjoy our E-Commerce Business Start Guidelines post. What do you call your desired e-commerce, the cost of creating an online shopping website, what to consider when creating a website? Got a good idea about these things that will help you start your Ecommerce business in Bangladesh. If you want to know more about this, let us know in the comment box and we will try to publish the content of our site.
অনেকে লাইভ টিভি ওয়েবসাইট করতে চান। ইউটিউব থেকে লাইভ, ফেইবুক থেকে লাইভ বা সার্ভার থেকে লাইভ করতে চাইলে বিক্লাউড থেকে লাইভ টিভি ওয়েবসাইট অর্ডার করুন। কিভাবে লাইভ টিভি ওয়েবসাইট অর্ডার করতে হবে তা নিচের ভিডিওতে দেয়া আছে।
লাইভ টিভি বা অনলাইন টিভি ওয়েবসাইট তৈরি করার পর তা কিভাবে পরিচলানা করবেন সে বিষয়ে এই পোস্টে যাবতীয় বিষয় সমূহ দেয়া আছে। যেমন পোস্ট করা, লোগো পরিবর্তন, ছবি পরিবর্তন ইত্যাদি।
লোগো সাইজ : প্রস্থ (৬২০ পিক্সেল) x উচ্চতা (২০০ পিক্সেল)
Header Logo Size : Weight (620px) x Height (200px)
নিচের লোগো সাইজ : প্রস্থ (৬২০ পিক্সেল) x উচ্চতা (২০০ পিক্সেল)
Footer Logo Size : Weight (620px) x Height (200px)
উপরের ব্যানার সাইজ : প্রস্থ (৮০০ পিক্সেল) x উচ্চতা (১৪০পিক্সেল)
Upper Banner Size : Weight (800px) x Height (140px)
বিজ্ঞাপন দিতে পারবেন Appearance থেকে Widgets। প্রথম পেইজে ৮ টা। এবং সাইড বারে ২/৩ টা। এর পর একটি পোস্টের মধ্যে প্রবেশ করলে Single Page Top একটা এবং Single Page Bottom এখানে একটা। এছাড়া সাইড বারে ২/৩ টা।
বিজ্ঞাপনের সাইজ : প্রস্থ (৭২৫ পিক্সেল) x উচ্চতা (১০০ পিক্সেল)
Advertisement Size : Weight (725px) x Height (100px)
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লাইভ টিভি ওয়েবসাইট তৈরি করে আপনি বিভিন্ন ভাবে আয় করতে পারবেন। তবে লাইভ টিভি থেকে আয় করার জন্য আপনাকে ধৈর্য্য এবং কঠিন পরিশ্রম করে সফলতা বের করতে হবে। তবে বেশির ভাগ ক্ষেত্রে আপনি যদি আপনার বন্ধু, পরিবার, আত্মীয় স্বজন থেকে সাপোর্ট পেয়ে থাকেন তাহলে এই সেক্টরে আপনার সফলতা দ্রুত আসবে। নিচে লাইভ টিভি ওয়েবসাইট থেকে আয় করার উপায় সমূহ আলোচনা করা হলো-
লোকাল বিজ্ঞাপন থেকে আয়
সাইট তৈরির পরের দিন থেকেই আপনি মফস্বলের ব্যবসায়িদের থেকে বিজ্ঞাপন নিয়ে আপনার সাইটে দিতে পারেন। এছাড়া বিভিন্ন কিন্ডার গার্টেন, স্কুল, কলেজ, মাদ্রাসা, ক্রিকেট টুর্নামেন্ট এর বিজ্ঞাপন দিয়ে আপনি প্রথম মাস থেকেই অল্প করে ইনকাম শুরু করতে পারেন।
ইউটিউব থেকে আয়
লাইভ টিভি সাইটের জন্য তৈরিকৃত ভিডিও গুলো ইউটিউবে আপলোড করবেন। এর ফলে আপনার ইউটিউব চ্যানেলে বেশি ভিউ এবং সাবসক্রাইভ এর ফলে গুগল এডসেন্স পেয়ে যাবেন। এভাবে আপনি ইউটিউব থেকে আয় করতে পারবেন। এছাড়া শুধু মাত্র ইউটিউব চ্যানেল ব্যবহার করে আপনি প্রোডাক্ট বিক্রয় করে আয়, এফিলিয়েট মার্কেটি করে আয়, স্পন্সরশিপ এর মাধ্যমে আয়, ডোনেশন এর মাধ্যমে আয় করতে পারেন।
ইমেইল লিষ্ট তৈরি করে আয়
লাইভ টিভি সাইটে নিউজলেটার সেট করে ইমেইল লিস্ট তৈরি করতে পারেন। আর এই সকল লিড আপনি বিক্রি করে আয় করতে পারবেন। বর্তমান অনলাইন মার্কেটে এই লিড গুলো খুবই ভাল দামে বিক্রি হয়।
নিজের প্রোডাক্ট বিক্রয় করে আয়
ব্যক্তিগত ব্যবসা, নতুন উদ্যেক্তা, বা অনলাইন পন্য নিয়ে কাজ করলেও আপনি আপনার লাইভ টিভি ওয়েবসাইট ব্যবহার করতে পারেন। আপনি নিজেই আপনার পন্য গুলোর বিজ্ঞাপন আপনার ওয়েবসাইটে দিতে পারেন। এছাড়া ইউটিউব চ্যানেলে ভিডিও আকারে পন্য গুলোর প্রচারনা চালাতে পারেন। যার ফলে আপনার পন্যও বিক্রি হবে ওয়েবসাইটে ভিজিটর বৃদ্ধি পাবে।
এফিলিয়েট মার্কেটি করে আয়
আমাজন, বি-ক্লাউড, থিম ফরেস্ট সহ বিভিন্ন কোম্পানি তাদের পন্য বিক্রি করার জন্য এফিলিয়েট লিংক দিয়ে থাকে। লাইভ টিভি ওয়েবসাইটের মাধ্যমে এফিলিয়েট লিংক দিয়ে ঐ সাইট গুলো থেকেও আয় করতে পারেন।
গুগল এডসেন্স থেকে আয়
লাইভ টিভি ওয়েবসাইটের জন্য সবচেয়ে সহজ এবং বেশি ইনকাম করার উপায় হচ্ছে গুগল এডসেন্স এর মাধ্যমে আয়। গুগল এডসেন্স হলো গুগলের একটি বিজ্ঞাপন নেটওয়ার্ক। আপনার লাইভ টিভি সাইটটি একটি ভালো মানের ওয়েব সাইট হিসেবে তৈরি করতে পারলে গুগল এডসেন্সের মাধ্যমে এই ওয়েবসাইট থেকে লক্ষ লক্ষ টাকা ইনকাম করা সম্ভব।
বর্তমানে বেশিরভাগ মানুষ আপনার কোম্পানি সর্ম্পকে জানতে অনলাইনে বা গুগলে আপনার কোম্পানির ওয়েবসাইট খুঁজবে। যদি আপনি এখনও কোন ধরনের ওয়েবসাইট করে না থাকেন তাহলে আজই আপনার কোম্পানির জন্য একটি ওয়েবসাইট তৈরি করে নিন বিক্লাউড থেকে। আপনার কোম্পানির জন্য ওয়েবসাইট প্রয়োজন না হলেও আপনি ওয়েবসাইট করে নিন কারন এটা আপনার কোম্পানির স্মার্টনেস বা ব্র্যান্ডিং বুঝায়।
ভালো মানের কোম্পানি ওয়েবসাইট তৈরি-
যদি আপনার একটি ছোট বা বড় কোম্পানি থাকে তো নিঃসন্দেহে আপনার একটি ওয়েবসাইট থাকা প্রয়োজন। যদি আপনার কোন ব্যবসায়িক ওয়েবসাইট না থাকে তাহলে ক্রেতা ধরেই নিতে পারে এটি একটি সল্প সাময়িক কোম্পানি এবং আপনি আপনার ব্যবসা সম্পর্কে সচেতন বা দায়িত্বশীল নন। এভাবে আপনি ক্রেতাদের বিশ্বাসযোগ্যতা হারাতে পারেন। একটি ওয়েবসাইট আপনার ব্যবসা সম্পর্কে মানুষের মনে আস্থা গড়ে তুলতে পারে। তাই বলা যেতেই পারে আপনার সাইটটিই হতে পারে কোন ক্রেতাকে আকর্ষণ করার প্রথম সুযোগ ও অন্যতম উপায়। বর্তমানে বেশিরভাগ দায়িত্বশীল কোম্পানির নিজস্ব ব্যবসায়িক ওয়েবসাইট রয়েছে। তাই যদি আপনার কোম্পানির নিজস্ব কোন ব্যবসায়িক ওয়েবসাইট না থাকে তো আপনার ব্যবসা অন্য সেই সকল ব্যবসা থেকে পিছিয়ে পড়বে যাদের নিজস্ব ব্যবসায়িক ওয়েবসাইট রয়েছে।
আধুনিক বিশ্বে বহু আগে থেকেই ওয়েবসাইটের প্রচলন রয়েছে। বর্তমানে বাংলাদেশের জন্যেও এটি একটি সম্ভবনাময় ক্ষেত্র হয়ে উঠেছে। বড় বড় কর্পোরেশন ও আর্থিক প্রতিষ্ঠান গুলো আন্তর্জাতিকভাবে ব্যবসায়িক লেনদেনের জন্য ও পরিচিতি লাভের জন্য ওয়েবসাইটকে তাদের গুরুত্বপূর্ণ মাধ্যম হিসেবে ব্যবহার করে থাকে।
আপনার কোম্পানির ওয়েবসাইট অর্ডার করতে যে তথ্য সমূহ লাগবে-
আপনি সরাসরি আমাদের অর্ডার বাটনে ক্লিক করে অর্ডার দিতে পারেন। অথবা অনলাইনে অর্ডার করতে না পারলে আপনার যাবতীয় তথ্য সমূহ আমাদের মেইল করুন। ইমেইল: email@example.com
ডোমেইন হোস্টিং অর্ডার করার পাঁচ মিনিটের মধ্যে আপনার মেইলে ডোমেইন কন্ট্রোলার এবং হোস্টিং কন্ট্রোলার প্যানেলে চলে যাবে। কোন ত্রুটির কারনে মেইল ইকবক্সে না পেলে স্প্যাম বক্সে চেক করবেন।
কোম্পানির ওয়েবসাইট ডিজাইন করার পূর্বে আপনাকে যা দিতে হবে-
আপনার বিজনেস ঠিকানা
বিজনেস মোবাইল নাম্বার
ক্যাটাগরী সমূহের নাম
৫০ টা প্রোডাক্ট এর- ছবি, নাম, বিবরন, মূল্য বা দাম ইত্যাদি।
বিকাশ, রকেট, নগদ নাম্বার পেমেন্টে নেয়ার জন্য।
আপনার জন্য যা যা থাকবে-
২জিবি SSD হোস্টিং (হোস্টিং বাড়ানো কমানোর সুযোগ রয়েছে)
সফটওয়্যার ভার্সন- ওয়ার্ডপ্রেস
একটি ফ্রি ডোমেইন (প্রথম বছরের জন্য)
১০০% মোবাইল ভিউ
৯৯% আপটাইম গ্যারান্টি
ডোমেইন হোস্টিং ট্রান্সফার সুবিধা
কোম্পানির ওয়েবসাইট এর জন্য পেমেন্ট গেটওয়ে সম্পর্কে তথ্য-
আপনার সাইটে অনলাইন পেমেন্ট গেটওয়ের মাধ্যমে লেনদেন করতে চাইলে পেমেন্ট গেটওয়ে যুক্ত করতে হবে। বাংলাদেশে বেশ কিছু কোম্পানি পেমেন্ট গেটওয়ে সার্ভিস দিয়ে থাকে। SSL COMMERZ, aamarPay, shurjoPay, Walletmix, PortWallet ইত্যাদি নাম গুলো হচ্ছে পেমেন্ট গেটওয়ে কোম্পানি। একেক জনের সার্ভিস ফি একেক রকম। পেমেন্ট গেটওয়ে নেয়ার জন্য আপনার দরকার হবে।
১। ট্রেড লাইসেন্স এর হালনাগাদ কপি ২। আপনার ২ কপি ছবি ৩। আপনার ভোটার আইডি ৪। ব্যাবসায়ের ব্যাংক একাউন্ট
কোম্পানি জনপ্রিয়তার জন্য ফেইসবুক পেইজ তৈরি-
দেশের মোট ইন্টারনেট ইউজারের ৮০% প্রথমে কোন কিছু খোঁজ করে ফেইসবুকে। তাই আপনার কোম্পানির নামে একটি ফেসবুক বিজনেস পেজ ওপেন করবেন। সকলের সাথে যোগাযোগ রক্ষা করার জন্য দ্রুত ও সহজতর উপায় ফেসবুকে বিজনেস পেজ । এর মাধ্যমে সহযেই আপনি লাইভ চ্যাট সুবিধা দিতে পারবেন।
ফেইসবুক বিজনেস পেইজ খুলতে না পারলে আমাদের সাহযোগীতা নিতে পারেন।
কোম্পানি ওয়েবসাইট এর জন্য Google My Business পেইজ তৈরি-
প্রথমত আপনার কোম্পানিকে ইন্টারনেট জগতে তুলে ধরার জন্যই আপনি Google My Business পেইজটি ব্যবহার করবেন। গুগল সার্চ এবং গুগল ম্যাপে আপনার প্রতিষ্ঠান লিপিবদ্ধ থাকবে। আপনার প্রতিষ্ঠানের ঠিকানা, অফিসের সময়সূচী, ফোন নাম্বার, ইমেইল ইত্যাদি তথ্য ভিজিটর খুব সহজেই দেখতে পারবে।
গুগল ম্যাপে আপনার প্রতিষ্ঠান খুঁজে পাওয়া যাবে খুব সহজেই এবং কিভাবে সেখানে Uber, Pathao, বাসে, রিক্সায় বা পায়ে হেটে যাওয়া যায় সেই নির্দেশনাও পাওয়া যাবে। সবচেয়ে বড় কথা Google My Business এর মাধ্যমে আপনার প্রতিষ্ঠানটি গুগল কর্তৃক ভেরিফাইড হবে যা আপনার কাস্টমারদেরকে দিবে বাড়তি নির্ভরতা। এছাড়াও এর মাধ্যমে যে কেউ আপনার কোম্পানির রিভিউও করতে পারবে।
To date, freelancers represent a real army. In Europe, almost 10 million have chosen to set up their own business and represent about 4% of the workforce. Even in Italy, the freelance profession is gaining ground. According to the latest Eurostat data, with a percentage of 23.8%, Italy ranks second in the whole of the European Union as a nation with the highest number of self-employed. There are several marketplaces on the market where freelancers can get in touch with individuals and companies, send applications and start collaborating.
World’s 10 Best Freelance Websites 2021
9. Evanto Studio
Are you among those who have decided to quit their job as an employee and start a freelance career?
Upwork is one of the world’s biggest platforms, available in English, born from the merger between Elance and ODesk to connect companies and specialized talents who work remotely from anywhere in the world. In addition to fixed-price projects, there are also activities at an hourly rate, which are controlled through special software that monitors the freelancer’s actual working time. Specialized in IT projects, the platform can purchase additional credits over the 60 provided free of charge every month.
Fiverr is one of the most popular marketplaces for small projects. In the portal, it is possible to publish services better known as “GIG” which focus in particular on individual skills, competences and skills. All services have a basic fixed price of $ 5, but it is possible to publish “EXTRA GIG” and “PREMIUM GIG”, with which to make up to $ 500 per sale. On the platform it is possible to find requests of any kind, but the main proposals concern design, advertising, social media, videos, writing and translations.
There are 20 million users registered worldwide, Freelancer is the go-to platform for all freelancers and the most popular and famous in the world. Within this portal, there are numerous professionals divided into particular categories. Services for the IT sector, for bloggers, graphic designers, voice actors, translators and copywriters are in great demand. The Italian language has also been recently introduced and indeed represents an excellent opportunity for both beginners and established professionals.
Peopleperhour is another attractive brokerage platform born in 2012 that offers many opportunities to propose yourself as a freelancer by setting the price of your works. Also, you have a showcase in which to display your skills which will then be visible to potential and future customers. You have the option to set up payment on both an hourly and a fixed basis per project. The most sought after services? Design, development and programming, seo and promotion for social media.
Guru is an excellent international service that allows freelancers from worldwide to offer their skills to companies looking for specific skills, both in the IT field and for freelancers in the legal and engineering sector. You will not be able to see the offers of other opponents and therefore to secure a project you will have to propose the best offer, about your skills and competences.
bcloudis the platform that allows you to make your freelance services available to interested users in the name of transparency and flexibility.
In addition to using the site as a channel to organize and discuss projects, bcloud also offers the possibility of contacting people outside the site.
The projects that are the most popular are those related to niche specialization fields such as legal content but also internet marketing, advertising and vast expertise required for everything related to the strategies of the web world and its potential.
Elance was one of the first freelance sites to debut on the web before many others relied on this flexible job to offer services to their users.
On Elance there is a wide range of highly sought after specialization fields such as graphic designers, communicators, data entry, journalists, webmasters, SEO experts, web editors, writers and much more.
On this site, compared to others, communication is the keyword with a high number of requests to communicate messages and concepts of the reality of the business world through the services of a web content creator.
If you think about a design-specific freelance platform, 99Designs is the one that will probably come to your mind. 99Designs offers a plethora of services, including brand and logo design, stationery design, mobile and web app design, book cover and magazine design, graphic design and more. The platform offers four different pricing tiers for customers; Bronze, silver, gold and platinum. As the names suggest, the price increases from Bronze to Platinum, and so does the work quality.
First, enter your request and then choose one of the four packages mentioned above, then launch the contest. Different designers will send their designs, and you can select the one you like best. Remember that you are only paying for the design you are accepting and not for all of them. It’s the best way to get multiple working samples at no extra cost. There is a lot of work here for freelancers, and if you are good at what you do, you will surely earn good money for your talent.
Evanto Studio defines itself as a community of designers, developers and creatives; however, their main works revolve around design and graphics, whether for apps, websites, logos, or videos and animations. As a customer, you can compare prices, portfolios, community recommendations, and more to select the talent you’re most excited to work with. Then you can send your project brief to the professionals you would like to work with. Once the project has been submitted, you pay in advance, but the money is saved in the Evanto Studio account. Cash is paid out to professionals only when the project is completed and you are satisfied with the project.
Toptal cannot be classified in any category as it is very different from all other freelance platforms mentioned in this list. Toptal promises to bring 3% of freelance talent just for you. There is no need to bid or choose from a variety of developers. All you have to do is tell Toptal what kind of freelance talent you are looking for, and the service will select the perfect talent for you.
Toptal focuses on making the freelancer a part of your team and not someone who does overtime work for you. Because Toptal focuses on quality, it only offers a handful of services, including software developers, designers, and financial experts. If you are ready to pay the price, Toptal is the best place to do your job.
If, on the other hand, your speciality is writing, try to show your talent on sites like: Textbroker, O2O, Scribox, Melascrivi, Greatcontent. For creatives, Starbytes and Zoopa are the best solutions. Starbytes, is dedicated to IT and digital technology experts while Zooppa is dedicated to creatives in the marketing sector, video makers and graphic designers. It offers the possibility to participate in competitions and competitions for the realization of commercials. Regarding the contests, other valid platforms are 99designs.it, Designcrowd.com (graphics and web), Link2Me (graphics, web, photography and design) and Bestcreativity.com (graphics and web design).
For communication projects, a great platform is Lavoricreativi, where it is possible to get in touch with companies that operate mostly on the Web and in the multimedia field. The most requested positions: graphic designers, photographers, copywriters, illustrators, entertainment, events, fashion design.
Designers can register on WebDesigner.it which offers freelancers the opportunity to enter portfolios and skills and be contacted directly by the company while Findstringers.com offers freelance journalists the opportunity to propose and sell their stories or reports such as Newsmodo.com connects freelance journalists with news agencies, publishers and publishing houses.
Let me give you some helpful advice:
1. Identify the platforms with requests most relevant to your skills
2. Promote yourself online through social media and blogs.
3. Learn to manage time if you have more tasks to perform, giving priority to the customer who offers you the highest compensation.
4. Structure a professional cover letter, submit your portfolio and make yourself available for an initial interview via call and video call.
5. Create a list of the contacts you have collected and update it regularly.
Finally, I suggest that you carefully choose projects that reflect your skills, avoiding spending time and effort on other activities that are not within your reach, with the risk of obtaining negative feedback.
একটি ব্র্যান্ড হ’ল একটি নাম, পদ, নকশা, প্রতীক, লোগো বা অন্য কোনও বৈশিষ্ট্য যা একজন বিক্রেতার ভাল পন্য বা সার্ভিস অন্য বিক্রেতার চেয়ে আলাদা হিসাবে চিহ্নিত করে। সেই জন্য আপনার কোম্পানির ব্র্যান্ডিং করবে বিক্লাউড।
ব্র্যান্ডিং হ’ল লোগো, ডিজাইন, মিশন স্টেটমেন্ট এবং সমস্ত বিপণন যোগাযোগের মধ্যে একটি ধারাবাহিক থিমের মতো উপাদানগুলিকে একত্রিত করে গ্রাহকের মনে কোনও সংস্থা, তার পণ্য বা পরিষেবাগুলির একটি দৃঢ় ইতিবাচক ধারণা তৈরি করার প্রক্রিয়া। কার্যকর ব্র্যান্ডিং সংস্থাগুলিকে তাদের প্রতিযোগীদের থেকে আলাদা করতে এবং বিশ্বস্ত গ্রাহক বেস তৈরি করতে সহায়তা করে।
কেন ব্র্যান্ডিং গুরুত্বপূর্ণ?-
আপনার প্রতিদ্বন্দ্বীদের তুলনায় প্রতিযোগিতামূলক সুবিধা প্রদান করে এবং আপনাকে গ্রাহককে অনেক কম ব্যয়ে অর্জন ও ধরে রাখতে সহায়তা করে একটি অনন্য ব্র্যান্ড আপনার নীচের লাইনে বিশাল প্রভাব ফেলতে পারে। ইকমার্সে, যেখানে প্রতিদিন নতুন সংস্থাগুলি (এবং তাই নতুন প্রতিযোগীরা) বসছে, সেখানে একটি প্রতিষ্ঠিত ব্র্যান্ড গ্রাহকদের আনতে এবং লাভ অর্জনে একটি অমূল্য সম্পদ হতে পারে।
আপনি কোনও বাধ্যকারী ব্র্যান্ড তৈরিতে সময় এবং প্রচেষ্টা ব্যয় করছেন কিনা বা তা মনোযোগ দিচ্ছেন না কেন, আপনার ব্যবসায়ের এখনও একটি ব্র্যান্ড রয়েছে। যাইহোক, আপনি কীভাবে দেখতে চান তা সম্পূর্ণ আলাদা হতে পারে।
গল্প, সম্পর্ক, বিপণন বার্তা এবং ভিজ্যুয়াল রিসোর্সের মাধ্যমে আপনার ব্র্যান্ডটি সাবধানতার সাথে গড়ে তোলার মাধ্যমে আপনার কাছে একটি অনন্য বন্ড তৈরির সুযোগ রয়েছে যা আপনার গ্রাহকদের প্রত্যাশায় অনুবাদ করে এবং কেনাবেচা সম্পর্কের বাইরে চলে যায়।
ভাল ব্র্যান্ডিং কৌশলগত, অন্যদিকে বিপণন কৌশলগত। আপনি যখন উচ্চ লক্ষ্য নির্ধারণ করেন এবং আপনার ব্র্যান্ডের প্রতিশ্রুতি স্পষ্টভাবে সংজ্ঞায়িত করেন, আপনি সেই লক্ষ্যগুলির দিকে এগিয়ে যাওয়ার জন্য একটি বিপণন পরিকল্পনা তৈরি করতে শুরু করতে পারেন।
This article explains, in fairly simple words, the basics of SEO for WordPress: I will point out all those simple actions that you need to do before anything else.
Let’s start. WordPress is a pretty well optimized content management system. A basic SEO setup can give your site, and therefore your work, a solid foundation, even without advanced and complicated interventions Matt Cutts former member of Google’s Web Spam team has a say in WordPress and some SEO techniques.
This is a video that deserves to be seen even with YouTube automatic translations.
There are some things you should do right away in your project, to increase your Google ranking chances, to refine your workflow, and to make sure your website is perfectly optimized.
Remember that on the web you exist if Google indexes you or if it puts you in its list of sites that you can consult.
SEO does this: It makes your content as popular as possible by Google. There are some actions to do before starting to think about SEO, this is to have a solid foundation on which to build your site!
1.1. Check out the overall health of WordPress
Let’s begin. Before making any changes to your site, it’s a good idea to see what state your site is in right now. The first tip is to host your site on a quality WordPress hosting provider, with modern hardware, up-to-date software and great performance. Right after that check the health of your WordPress site and ask yourself this:
What type of WordPress hosting is my site hosted on?
What is my hosting plan?
Am I using a low-cost shared hosting provider or have I invested in a quality service that has tuned its servers for use with WordPress?
To get an idea of what’s going on behind the scenes on your site, you can install the Health Check plugin. This plugin gives you a lot of technical information and helps you get information that external parties can use to help you improve your site.
Health Check has been incredibly useful, so much so that the WordPress team has included plugin functions in the WordPress core since version 5.2. You can find the page dedicated to Health Check by going to the administration area of your site, then Tools >> Site Health.
Make sure you are using suitable WordPress hosting
According to the WordPress technical requirements page, the recommended requirements to run WordPress at its best must include a modern version of PHP, MySQL, or MariaDB and HTTPS support.
It is possible to work with old software on the servers, but it is not recommended for site security reasons and site navigation speed reasons (which is very welcome by Google).
If you visit the Health section of the site, you can see the technical details of your installation. Also, if you open your provider’s control panel, you should be able to see all the information regarding the WordPress hosting plan you have activated.
Remember: paying a little more for WordPress hosting has a lot more benefits than you can imagine.
One of the disadvantages that many users take into consideration when choosing a provider is the cost. They prefer to pay less money to invest more time behind their site, when in reality if you invest a little more on the hosting provider, we spend less time optimizing the site!
Upgrade to PHP 7.0 or later
Many WordPress sites still run on old versions of PHP. A look at the WordPress stats reveals that nearly half of the sites still run on a PHP version of the 5 series, while PHP 7.0 and later have been available for more than three years.
Backward compatibility is great, but it’s holding onto WordPress as a technology and preventing site owners from getting the most out of WordPress – would you always travel in second gear when you have a 5-speed gearbox? Furthermore, these older versions of PHP no longer receive security fixes and are therefore increasingly vulnerable to attack.
Fortunately, the WordPress team has dropped support for any older version of PHP 5.6. In December 2019, the minimum supported PHP version will be upgraded to PHP 7.0. Next, it will follow the PHP release schedule more closely.
So, one of the most important actions you can take to improve your site’s performance and security is to make sure your hosting environment is using an updated version of PHP (preferably PHP7 +).
Here are the benefits you will have if you choose to use PHP 7 or later:
PHP 7 offers an incredible speed boost for your site.
Much more efficient operation, which means less stress on your server.
It has a lot of modern development features.
It is a much safer environment and therefore your site is safer.
It will be supported and therefore will have assistance for much longer
If you are curious about the difference between an older and a more current PHP version, you can find more information in this Bcloud article, where they did some technical tests with the various versions of PHP and decreed that PHP 7.2 is the best. version to use for WordPress.
Below is a graph from that article. If you checked the current hosting setup in the previous section, you already have an idea of how your site works. If you find outdated software like PHP 5.5, it’s a good idea to upgrade to at least version 5.6 as soon as possible.
Then slowly try to upgrade until you get to use the version 7.2 of PHP.
However, be especially careful before updating your PHP version, ask for help if you are not sure what you are doing because your site can start generating errors or even stop working.
Here are some tips you can take to update the PHP version of your WordPress hosting:
(Always!) Make a full backup of your website, you will use it to restore your site in case of unrepairable errors or to do the tests you need for PHP switching
If you are a more experienced level, create a test environment on a PHP7 or later based subdomain.
Install your site backup on the subdomain you created for testing.
Test carefully to see if everything is working properly.
Update your live site to the PHP version you used in the test.
In the past, adopting an SSL certificate (getting a secure URL starting with HTTPS is a green lock icon in the browser’s address bar) was an optional possibility. Many sites probably didn’t need the extra level of security provided by an SSL certificate.
However, it has become mandatory to have a valid SSL certificate – search engines start penalizing sites without security certificates and valid SSL settings (and / or display warnings next to search results). In general, it is good practice to enable SSL on your site to prevent hackers and third parties from intercepting requests and data.
To take benefit of new, faster web technologies like HTTP / 2, browsers like Google Chrome and Firefox require the site to have a valid SSL certificate. If you want to install and configure an SSL certificate and make sure your site is properly published with HTTPS, here’s a handy guide with tips and tricks for switching to HTTPS.
1.2. Check your WordPress settings
It is worth taking some time to click through all the sections of the WordPress Settings menu, as many of the options available can affect the SEO of your WordPress site.
In particular, it’s worth double-checking the visibility settings in Settings → Reading to make sure you’re not accidentally preventing search engines from indexing your site. This would definitely damage your visibility! You should also make sure that your write and read settings are all set correctly, these control the default categories and what should be displayed on your home page. Tip: Don’t forget to give your site a strong motto in Settings → General the motto hits the attention of your readers or customers a lot!
1.3. Choose the right permalink structure in WordPress
Your permalink settings define the URL format of your page or post, which can have a big impact on SEO. So, if you are creating a new site with WordPress, one of the first attentions you should have is to change the permalink settings, which you can find in Settings → Permalinks.
If you do not change the settings from the default, all pages and articles will have similar URLs example.com/?p=123. While that’s perfectly fine, it’s not particularly pleasant and could affect how users and search engines perceive the quality and relevance of your pages.
Changing the permalink structure alters the components, order and structure of your website’s URLs. It is important to select the correct structure when initially setting up your site, as changing it later can cause problems for your SEO.
I usually recommend that customers use a structure that creates URLs that look like example.com/ article-name/ or example.it/categoria/nome- article/, depending on the importance they plan to place in categorizing their content.
For most WordPress sites, choosing one of these options will be the right solution. To adopt the first option, you can simply change the permalink setting /% postname% /, like so:
In the field of category, you can select “Custom Structure” and change the value in /% category% /% postname% /. If you previously had? P = <postid> as your permalink, WordPress will take care of any redirects necessary for you.
This will also happen if you change from /% postname% / to /% category% /% postname% /. Special effort must be taken when changing the permalink structure of a started site. The process is complicated enough for someone novice.
Choose WWW or not WWW in WordPress
You decide about that what you want your site to show as www.example.com, or simply example.com. Make sure that in the general WordPress settings, in Settings → General, the version you want to show is correctly reflected:
Some configurations may present some minor headaches if they omit the “www” component, but these are always rarer. While the information found in this article is not particularly new to some of you, it remains basic and necessary considerations to remember.
They are used to make it clear what to do before starting to think about investing time and money in optimizing the SEO of a website even for beginners.
2. The basics of optimizing your blog content
Now let’s move on to making the content of your blog readable for your readers and very well structured for Google, this is the primary source from which new readers come.
2.1. Search your customers’ wishes and find out what they need
Before you start writing the content, you have to do a thorough research job or you have to start thinking about what terms your readers enter in their searches. Then you will extrapolate the keywords (keywords) that are the basis of the searches you have found.
These keywords or “keywords” you want to rank for. Each page or article, therefore, needs to be optimized for a specific keyword. But how do you determine which keyword to use?
To find out, you need to do some keyword research simulations. In this process, you should ask yourself questions such as:
Whats kind of keywords I want to rank for?
How realistic is the ability to rank for these keywords?
Example: Imagine you have a cooking blog, you are passionate about recipes and you want to share your favorites, describing the cooking techniques you use. Optimizing an article for a keyword as “best” isn’t such a realistic goal [best cake recipe], because it’s a very general term.
There is a lot of competition for common keywords like this. Instead, it will help if you are thinking about finding your niche.
This niche could be [healthy low-sugar cakes] or [French pastry you can make at home]. Within a niche, you can become a true expert. Your experience lets you create content for your niche that outperforms competing articles. You can go huge than others and shed light on different points of the same subject.
By that time, you will have caught your reader’s attention! For this purpose, I recommend that you focus on long-tail keywords – a long tail can be the keyword [like making a low-calorie vegan blueberry pie].
A keyword like this is more specific and, therefore, much easier to rank. It is also essential to think about what the audience wants to achieve by searching for a particular term.
This is called search intent. For example, it might look for the answer to a specific question that you can answer fully. Or they may want to purchase a particular product that you can offer them.
In summary: “Think about the needs of your visitors and address them by creating content that provides answers”.
2.2. Write good content for your users
After you’ve done your keyword research and know the topics you want to write about, you need to start thinking about actual writing. Most of the time it’s easier said than done.
2.3. Optimize all your individual content (articles, pages, products, etc)
When you edit or write your article, there are many number of elements you need to pay particular attention to to make it SEO-friendly. These elements include the title, subtitles, and meta description.
All of these elements must reflect the topic of the article.
Don’t forget: SEO-friendly doesn’t just mean it’s easy for a search engine to spot a page’s topic, but more importantly, it means your visitors can get the gist of your page at a glance.
The description and title are deciding factors in the visitor’s decision to click in the search results right on your page. And once they’ve clicked and landed on your page, things like subtitles or bold words can be crucial for visitors: it helps them decide if they want to stay on your page by identifying useful topics right away.
Set your main keywords
An important rule is not to use a keyword on more than one page, otherwise you could end up cannibalizing yourself. (here an in-depth article).
Most of the time, you don’t have to place multiple pages on the same keyword, because it means you’re competing for yourself. It is important to include the keyword in crucial elements of your article, such as the title, introduction, subtitles, and description.
All of these elements are fundamental signals as far as your content is concerned. Since the keyword is, in fact, the main topic of the page, it is very important to make sure that this topic is reflected in all of these elements.
The same logic applies to your text: you need to make sure you don’t stray from the topic; if you stay in the discussion, it should be natural that you use your keyword multiple times in the text. But absolutely avoid filling your text with the keyword just for the fun of it because it won’t do you any benefit.
If you find it difficult to include the keyword in your text enough times, it could be a sign that you should take a different approach to the topic. To avoid repetition, you can use synonyms. Synonyms are words that have exactly the same meaning or more or less the same meaning as your keyword.
You can use related keywords to optimize a single page (this topic deserves its own specific article). This is used to give context to your keyword.
Let’s take an example: if your keyword is [pumpkin soup] your related keyword could be [dinners during the winter week]. These second term [winter dinner] provide more information on your basic topic.
Remember to link pages similar to your pillar article with consistent links.
Optimize permalinks of your pages and articles
In most cases, the URL * of your post should contain your keyword, so it’s obvious what your page is about just by reading the link: URL or permalink. * URL is the string of words that you read at the top of the browser, it is the www.miosito.it that is written at the top of Chrome or Edge or other program to browse.
That said, you should always try to keep your permalinks short, descriptive, and clean – don’t put in unnecessary words for the sake of it! Before publishing new posts or pages, you may also want to consider removing “stopwords” from your permalink. These are words like “a”, “and” and “the”. If done carefully, this could make your website permalinks more readable and easier to use or link to.
Posts with particularly long titles can benefit from this approach. For posts that have already been published, I recommend that you be careful when changing permalinks.
If people are already linking to your pages, changing the URLs could create problems. While WordPress will sometimes redirect users to the new location (Yoast SEO Premium’s redirect manager handles this automatically and more reliably), changing URLs can impact performance.
Optimize the title of your pages
The title of each page – the content of the HTML <title> tag – is one of the most important factors in ranking well in search results. Not only is it the literal title of the browser tab or window, but it’s also the first line people see in their search results.
It describes what you talk about on your page and acts as an ad that encourages users to click. On many sites, the default structure for posts and pages doesn’t have the optimal SEO approach.
A title like “My Blog» Cooking »The Carbonara Recipe” is not as compelling or effective as “My Delicious Carbonara Recipe in 20 Minutes | My blog “. It is vital to think about the structure of the titles and the content of the title on each individual page. Generally, it is worth considering that:
Search engines could give more weight to the first few words, so trying to put keywords near the beginning of the title could make it more likely that you rank for that keyword.
People who browse pages in Google results are drawn to the first few words of the title. If the keywords are at the top of your ad, your page is more likely to be clicked.
Did you know that? For structure your titles You can use Yoast SEO ! You can check the default structure of web page titles and information in your Yoast SEO plugin. There are 2 parts of the plugin that control them.
First task is you install and activate the plugin, you get an “SEO” section in your WordPress dashboard. Go to SEO → Search Appearance and you will see a bunch of tabs for various types of pages on your website.
For every post type and taxonomy, you can set up a title template – as well as description templates. For posts on my site it looks like this:
Use the headings correctly
Headings are ideal for structuring content and helping readers process information in small chunks. WordPress transforms the headers you put in your content into their respective HTML tags (<h1>, <h2>, <h3>, and so on).
Optimize your descriptions – meta description
The description is mainly used by search engines to show a short summary, a short presentation of your page in the search engine results and they are usually under the title of the page.
Customizing and writing a meta description effectively can encourage users to click on the results in the search engine, even if we are not positioned in the first position. It’s an advertisement and it’s your opportunity to impress the reader.
Creating regular backups for your WordPress site is one of the best things you can do. Having backups available gives you more peace of mind and, above all, helps you to recover your website with a few clicks in case of problems.
There are various free and paid backup plugins, and most of them are fairly easy to use. In this article, I will show you the best 7 plugins to backup a site built with WordPress.
Important: Many hosting providers offer limited backup services; please always remember your responsibility to make backups for your website. Don’t just rely on the solutions made available by your provider.
If you’re not backing up your website, you should choose one of these plugins and start using it right away. Only then will you be 100% sure that you will not lose everything in the event of a disaster.
VaultPress was founded by Matt Mullenweg (co-founder of WordPress) and his team at Automattic.
It’s a service that you have to sign up for with various plans that you have to pay for every month. VaultPress offers automatic backups in the cloud, and its prices start at 39 Euros / year, which could be good for many website owners. Setting up VaultPress and restoring from a backup is a matter of a few clicks.
With some of their plans, they also offer security scans. The only problem with VaultPress is that it is a service that you have to pay for every month and if you are someone who has more than one website, the expense can get quite high. If you want to better understand how VaultPress works read this article written by the Elegant Themes team here. (unfortunately the article is in English)
BackupBuddy ranks second among popular plugins and allows you to perform full backups for your website. You can schedule daily, weekly and monthly backups and then save them on Dropbox, Amazon S3, Rackspace cloud, FTP, Stash (their cloud service) and even send it to you via email.
BackupBuddy’s biggest advantage is that it doesn’t need a membership. You are free to use their plugin on the number of websites your plan allows. Receive access to premium support forums, updates, and 1GB of space in their dedicated cloud to save your backups. You can also use BackupBuddy to move a website built with WordPress from one provider to another without any problems and without your visitors noticing.
CodeGuard is an automated cloud backup service. Think of it as a time machine for your website. It allows you to create full backups every day and save them in their cloud outside your hosting space. You can restore your backups with 1 single click or download it to your computer for when you want to restore your website manually.
Of all the solutions mentioned in this article, CodeGuard is the only service that works for any platform and not just for WordPress. It gives you the ability to monitor and monitor all changes as well.
Like VaultPress, CodeGuard is a service that requires a monthly subscription and its prices start at $ 5 / month for single websites. Also they offer a free plan for 1 website, 1 database. 1GB of space with daily automatic backups, restores and more. Go here if you are interested. Unlike VaultPress, CodeGuard is a great option for freelancers and agencies because their higher plans allow you to use the service on a larger number of websites thus making the total cost much lower. If you want to find out more about how the CodeGuard service works read this article (unfortunately the article is in English)
BackWPup plugin is free that allows you to create complete backups of your website made with WordPress and save them in the cloud (Dropbox, Amazon S3, rackspace, etc) FTP, email or directly on your computer.
It is very easy to use and allows you to schedule automatic backups based on how often you update your website. Restoring from a backup is very simple. Just follow the instructions and with a couple of clicks and done.
The premium BackWPup Pro version offers priority support, ability to save backups to Google Drive, etc.
BackupWordPress is a WordPress plugin to perform self-scheduled backups. It allows you to create various schedules for the database and your files.
The only problem is that the free version does not give the possibility to save backups in the cloud. If you want to save your backups to Dropbox, Google Drive, FTP, etc., then you will need to purchase one of the premium extensions. There are extensions for each cloud service, so you can buy just the one you need or buy them all together as a package.
UpdraftPlus is another WordPress backup plugin. It allows create full backups and save them to the cloud or download them to your computer. It also can schedule when the backup and automatic saving takes place in the place of your choice (cloud, download it to your computer).
There is also a premium version with additional features and the ability to add even more features thanks to addons. The only problem with Updraftplus is that its user interface is quite complex.
This makes it difficult for beginner users to find the options they need. Apart from that the plugin has very good ratings on the official WordPress repository. Read this article on sos-wp.it to learn more about how the plugin works and find out how to use it to perform a backup for WordPress.
As the name suggests, Duplicator is a very popular WordPress plugin used for website migration. As a bonus this also has features that allow you to make full backups of your website.
The bad thing is that in the free version it does not allow the creation of backups automatically, which is not very good if you want to use it as the main plugin for backups.
The premium version of Duplicator instead is really excellent, in a future article I will talk about it more in depth.
Every single plugin has its pros and cons
Are you wondering what incremental backup means? Unlike others who make a full backup every hour, day, week, etc, we create a full backup at the beginning then back up the things that have changed, thus saving a lot of space and above all you can restore yours. website after every single change.
If it weren’t for the fact that we have our own WordPress backup system that we use for all of our sites and for our clients’ sites, BackupBuddy would have been the WordPress backup plugin of choice.
I hope this article will make it easier for you to choose a plugin to back up your website. Making backups on a regular basis, maybe every week for example should become your habit so you will always be covered in case of problems of any kind.
Are you wondering what a server is? Well, you are in the right place.
Choosing the right server is certainly difficult if you don’t have a clear idea of what exactly it is and what its functions are. In this guide I will explain the definition of server to you in the most explanatory way possible.
In fact, we will see what it is used for, how it works and what the various types are, so that you can have the elements to choose the right one for your needs.
Definition of full Server
Let’s now look at the definition of server. A server is a computer program or device that provides a service to another computer program and its user, also known as a client. In a data center, the physical computer on which a program runs is often referred to as a server. That machine could be a dedicated server or it could be used for other purposes.
The term server on the Internet usually refers to a computer system that receives requests for web files and sends them to clients.
In the client/server programming model, a server program waits for and fulfills requests from client programs, which may be running on the same or other computers. The application provided on the computer can act as a client with requests for the services of other programs and as a server for requests for other programs.
How does server work?
The term of server refers to any physical machine, a virtual machine or software that runs server services. How it works varies greatly depending on how it is used.
Physical and virtual servers
A server is simply a computer used to run server software. The differences with a desktop computer will be discussed in detail in the next section.
A virtual server is a virtual representation of a physical server. It has its own operating system and applications. These are kept separate from any other virtual servers that may be running on the physical server.
The process of creating virtual machines involves installing a lightweight software component called a hypervisor on a server. The hypervisor’s job is to allow the physical server to function as a virtualization host. The virtualization host makes physical server hardware resources, such as CPU time, memory, storage, and network bandwidth, available to one or more virtual machines.
An administration console gives administrators the ability to allocate specific hardware resources to each virtual server. This helps to drastically reduce hardware costs as a single server can run multiple virtual machines.
A server requires at least two software components: an operating system and an application. The operating system serves as a platform for running server applications. It supplies access to the inherent hardware resources and provides dependency services on which the application depends.
The operating system also provides clients with a way to communicate with the server application. The IP address and the fully qualified domain name, for example, are assigned at the operating system level.
Server and desktop computer
There are both similarities and differences between desktop computers and server computers. Most servers are X86 / X64 CPU based and can run the same code as an X86 / X64 desktop computer. Unlike most desktop computers, however, physical servers often include multiple CPU and memory sockets for error correction. They also generally support more memory than most desktop computers.
Since server hardware typically runs mission-critical workloads, hardware manufacturers design servers to support redundant components. For example, a server might have redundant power supplies and network interfaces. These redundant components allow the server to continue operating even if a key component fails.
Server hardware also differs from desktop hardware in terms of form factor. Modern desktop computers often exist as mini towers, designed to be placed under a desk. While there are still some vendors offering tower versions, most servers are designed to be rack mounted.
These rack mount systems are described as having a 1U, 2U, or 4U form factor, depending on how much rack space they occupy: a 2U server takes up twice the rack space of a 1U.
Another key difference between a desktop computer and a server is the operating system. A desktop operating system may be able to perform some server-like functionality, but it is not designed or licensed to replace a server operating system.
Windows 10, for example, is a desktop operating system. Some editions of Windows 10 include Hyper-V, Microsoft’s virtual machine platform. While Windows 10 and Windows Server can run Hyper-V, the Windows 10 hypervisor is primarily intended for development purposes. Otherwise, the version of Hyper-V included with Windows Server is designed to run production virtual machines.
Although an organization can run a virtual server on Windows 10 Hyper-V, there are licensing issues to consider. Additionally, Windows Server Hyper-V includes resiliency features not found in the version of Windows 10. Windows Server, for example, supports failover clustering and virtual machine replication.
Likewise, the Windows 10 operating system can make files available to devices on a local network. However, Windows 10 was not designed for large-scale file sharing. Windows Server, on the other hand, can be configured to act as a full file server. In large organizations, a distributed file system can be created on an entire server farm in order to provide better performance, scalability and resilience than a physical server would be able to provide on its own.
The Various Types of Servers
Servers are often classified according to their purpose. Some examples are the following:
A web server is a computer program that hosts a website and serves required HTML pages or files. In this case, a web browser acts as a client.
An application server is a program on a computer on a distributed network that provides business logic for an application program.
Proxy server is software that acts as an intermediary between an endpoint device, such as a computer, and another server from which a user or client requests a service.
A mail server is an application that receives incoming e-mail messages from local users – people within the same domain – and remote senders and forwards outgoing e-mail messages for delivery
DNS server: the domain name server is very important because it is used to convert an IP address into the domain name, so that you can use for example bcloud.com.bd instead of a series of numbers that you would never remember.
FTP: FTP servers move files using File Transfer Protocol tools. FTP servers are accessed remotely using FTP client programs, which connect to file sharing on the server, via the server’s built-in FTP capabilities or with a dedicated FTP program.
A virtual server is a program running on a shared server configured in such a way that each user appears to have complete control of a server.
A file server is a computer responsible for storing and centrally managing data files so that other computers on the same network can access them.
A database server is responsible for hosting one or more databases. Client applications run database queries that retrieve or write data to the database hosted on the server.
A print server provides users with access to one or more networked printers or printing devices. Serves as a queue for print jobs submitted by users. Some print servers may prioritize jobs in the print queue based on the type of job or who sent the print job.
Servers are made up of several different components and subcomponents. At the hardware level, they typically consist of a rack-mount chassis containing a power supply, a system board, one or more CPUs, memory, storage, a network interface and a power supply.
Most hardware supports out-of-band management via a dedicated network port. Out-of-band management allows for low-level management and monitoring of the server, regardless of the operating system. Out-of-band management systems can be used to remotely turn the server on or off, to install an operating system, and to perform health monitoring.
Another component is the operating system: Windows Server or Linux, an operating system such as a platform that allows applications to run. The operating system provides applications with access to the hardware resources they need and enables network connectivity.
The application is what allows the server to do its job. For example, a database server will run a database application. Likewise, an email server should run a mail application.
Choose the Right Server
There are many metter to consider when choosing a server, including virtual machine and container integration. When choosing a server, you need to evaluate the importance of a few features based on usage.
If the server relies on the internal memory, disk type and capacity are also essential because it can significantly influence input/output (I/O) and resilience.
Many organizations reduce the number of physical servers in their data centers as virtualization allows fewer servers to host more workloads.
With the advent of cloud computing, the number of servers required to host an organization’s site has also changed. Packing more capacity into fewer containers can reduce overall capital expenditures, data center space, and power and cooling demands.